Strategic Partnerships The organization collaborates with notable partners (Penn Entertainment for online NC sports betting, Ticketmaster for ticketing, and Food Rescue for community initiatives), signaling openness to co-marketing, sponsorship deals, and integrated hospitality or CSR-focused sales opportunities.

Community & Charity With a charitable arm that has donated over 28 million since 2003, there is strong potential to position sponsorships or in-event community programs as aligned with donor networks, corporate giving, and tax-advantaged sponsorship packages.

Event Scale & Exposure As a prestigious, long-running North Carolina sporting event at Quail Hollow with a high-profile champion list, there are substantial prospects for premium hospitality, experiential marketing, and media&CX partnerships targeting affluent local and regional audiences.

Digital & Data Existing tech stack includes tracking and analytics tools (Facebook Pixel, Google Tag Manager, etc.), offering opportunities to propose enhanced digital sponsorship activations, audience targeting, and measurement partnerships for sponsors.

Revenue Levers Revenue range indicates a mid-market event with potential for sponsorship packages, ticketing partnerships, and licensing/merchandising opportunities, alongside potential expansion into online betting tie-ins and ancillary experiences leveraging reported collaborations.