North America expansion Opportunity to target North American travel agents and tour operators ahead of the December launch in the USA and Canada. Build partnerships, co-branded campaigns, and agent incentive programs to capture early demand for Asia itineraries and the new multi-country programs.

Strategic partnerships Leverage recent collaboration with ANA to position Wendy Wu Tours as a preferred supplier for Japan-focused itineraries. Propose joint marketing, bundled Japan packages with airline partnerships, and cross-sell opportunities to agencies already selling Japan.

Product diversification Capitalise on the Tour & Beach Collection to attract multi-centre bookings. Offer cross-sell programs that combine cultural Asia tours with beach stays, targeting agents serving multi-destination travelers and family or honeymoon segments.

Growth-oriented hiring New business development leadership and regional hires indicate expansion and an increasing focus on sales growth. Align outreach to onboarding teams, position Wendy Wu Tours as a scalable partner for agents seeking differentiated Asia experiences and strong support.

Asia specialist credibility Utilise the company’s established Asia expertise and four regional offices to pitch competitive differentiation. Target operators and OTAs seeking authentic itineraries, local ground services, and on-the-ground support across major Asia destinations.