Growing Market Presence Wengers Farm Machinery operates in the competitive farm equipment industry with a focus on construction and tractor equipment, presenting opportunities to expand product offerings and reach additional customers through targeted marketing campaigns.

Digital Engagement Potential With an online platform integrated with advanced eCommerce technology like Magento and analytics tools, there is scope to enhance digital marketing strategies to attract more online buyers and increase sales volume.

Cross-Selling Opportunities The company's online catalog features both construction and farm equipment, which can be leveraged to cross-sell related products, appealing to customers purchasing multiple equipment types for broader farm and construction needs.

Customer Outreach Channels Utilizing tools like Google Maps and AddThis for customer engagement and location-based marketing efforts can help Wengers connect with local and regional clients more effectively to boost sales.

Industry Expansion Strategies Given the presence of larger competitors in the industry, there is an opportunity for Wengers to differentiate through specialized product offerings or superior digital customer experience to capture unmet market segments.