WeRize
Financial ServicesKarnataka, India501-1000 Employees
WeRize is a profitable growth stage fintech. At WeRize, we are creating a new category in Indian financial services space. We are building India’s first socially distributed full stack fintech platform for emerging middle-class families in 5000+ small cities. The financial needs of small-city India have been largely underserved since traditional players and fintechs are unable to properly serve this segment * We have raised $25.75Mn equity ($115.5 Mn valuation) from British International Investment (UK's sovereign impact fund formally known as CDC), Sony Japan, 3one4 Capital, Picus and others * WeRize is a full-stack provider, both manufacturing and distributing a wide portfolio of customized mortgages, unsecured credit, insurance, and savings products for 300Mn individuals spread across the 5000+ small cities * Families in small cities require high touch sales/after-sales service which can only be profitably provided using a social distribution model. The entire fintech ecosystem is geared towards building DIY apps that help customers choose the right financial products for themselves. However, this approach doesn’t work for small-city families as they need high touch sales and after sales. Additionally, due to lower ticket-size/conversions vs tier-1 city customers, digital unit economics dont work, leading to fintechs staying away from this superb segment *Using the “Social Shopify of Finance” platform, WeRize has enabled 10K+ financially literate freelancers in 2500+ cities to sell its financial products in their social circle. This solves trust issue as well as provides high-touch service * Werize is the only Indian fintech platform/financial services player that has been able to distribute financial services through freelancers without any of its own FOS/local branches. Our freelancers in 2500+ cities are managed only through Werize proprietary tech platform. This enables superb scalability and low CAC/ops cost=> highly profitable business model.
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