Enterprise level for SMB Werkberry delivers enterprise-grade hiring tools to small and mid-sized businesses exclusively through PEOs, presenting a compelling upsell opportunity for PEO partners to expand their service stack with AI powered programmatic job advertising and ATS integration.

AI driven recruiting The core offering focuses on AI powered programmatic advertising to optimize job postings, enabling faster candidate pipelines and improved ROI on job ads, which can be pitched as a cost-effective competitive advantage against larger enterprises.

PEO partnerships Since access is exclusively via PEOs, sales motions should target PEOs seeking to differentiate their value proposition for clients by adding scalable recruiting tech, creating co selling and channel-based revenue opportunities.

SMB market focus With a small employee base and revenue under a million, Werkberry is positioned to appeal to SMBs and fast growing teams that need affordable, easy to implement hiring tech, suggesting cross sell with other HR tech stacks and MSP services.

Tech stack alignment Leveraging popular cloud and web platforms (AWS, Google Cloud, Azure, WordPress, Shopify) provides multiple integration and deployment angles; sales can highlight easy integration with clients’ existing IT and ATS ecosystems.