Insights

Partner Ecosystem Capitalize on WeRoad’s European footprint and the WeMeet platform to offer co-branded experiences with airlines, hotels and local venues. Propose joint itineraries, cross-promotions, and bundled trips that unlock new revenue streams for partners and WeRoad.

US Market Entry Target the US and other international markets with corporate and leisure group travel offerings. Position WeRoad as a platform for team offsites, incentive trips, and community events, and pursue partnerships to accelerate distribution and local customization.

WeMeet Monetization Monetize WeMeet through sponsorships, venue partnerships and branded experiences within local events and influencer campaigns. Create B2B revenue streams for merchants and brands seeking access to engaged communities while cross-selling travel experiences.

Data Driven Growth Leverage WeRoad’s data and CRM capabilities to deliver targeted campaigns, personalized messaging and performance analytics for partners. Offer audience insights and attribution to travel suppliers, destinations and venues to optimize ROI.

Flexible Formats Promote shorter weekend formats to attract first-time and younger travelers, with clear upsell paths to longer itineraries and add-ons. This creates entry points for partners to test concepts and capture new customer segments.

WeRoad Tech Stack

WeRoad uses 8 technology products and services including Microsoft Clarity, Apache Kafka, Apache Airflow, and more. Explore WeRoad's tech stack below.

  • Microsoft Clarity
    Analytics
  • Apache Kafka
    Big Data Processing
  • Apache Airflow
    Configuration Management
  • Jamf
    Enterprise Mobility Management
  • JSON-LD
    Javascript Frameworks
  • ActionIQ
    Marketing Analytics
  • OneSignal
    Marketing Automation
  • YouTube
    Video Players

Media & News

WeRoad's Email Address Formats

WeRoad uses at least 2 format(s):
WeRoad Email FormatsExamplePercentage
First.Last@weroad.itJohn.Doe@weroad.it
96%
First.MiddleLast@weroad.itJohn.MichaelDoe@weroad.it
2%
Middle@weroad.itMichael@weroad.it
2%
First.Last@weroad.comJohn.Doe@weroad.com
100%

Frequently Asked Questions

Where is WeRoad's headquarters located?

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WeRoad's main headquarters is located at 32 Viale Cassala Milan, Lombardy 20143 Italy. The company has employees across 4 continents, including EuropeNorth AmericaOceania.

What is WeRoad's official website and social media links?

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WeRoad's official website is weroad.com and has social profiles on LinkedInCrunchbase.

What is WeRoad's NAICS code?

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WeRoad's NAICS code is 5615 - Travel Arrangement and Reservation Services.

How many employees does WeRoad have currently?

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As of June 2026, WeRoad has approximately 1.4K employees across 4 continents, including EuropeNorth AmericaOceania. Key team members include Cfo: E. G.Chief People Officer: A. B.Chief Marketing Officer: F. B.. Explore WeRoad's employee directory with LeadIQ.

What industry does WeRoad belong to?

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WeRoad operates in the Travel Arrangements industry.

What technology does WeRoad use?

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WeRoad's tech stack includes Microsoft ClarityApache KafkaApache AirflowJamfJSON-LDActionIQOneSignalYouTube.

What is WeRoad's email format?

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WeRoad's email format typically follows the pattern of First.Last@weroad.it. Find more WeRoad email formats with LeadIQ.

How much funding has WeRoad raised to date?

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As of June 2026, WeRoad has raised $20M in funding. The last funding round occurred on Nov 27, 2023 for $20M.

When was WeRoad founded?

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WeRoad was founded in 2017.

WeRoad

Travel ArrangementsLombardy, Italy1001-5000 Employees

WeRoad operates as a travel technology company that coordinates group adventure trips and everyday social experiences through its platform, with the aim of connecting people in real life. Headquartered in Milan, Lombardy, Italy, it runs across Europe with offices in Italy, Spain, the UK, France, and Germany, serving both local markets and international travelers, including audiences in the US. The core service is delivered via the WeMeet app, which hosts and curates experiences that span on- and off-road activities.
In 2026, the company was recognized by the Financial Times as one of Europe’s fastest-growing firms and by Interbrand as a competitive next-generation brand. Recent developments include the launch of shorter weekend travel formats to attract younger travelers, and a partnership with Wizz Air to showcase influencer-driven experiences. WeRoad has also extended its community model beyond travel through the WeMeet platform, introduced in 2025 to support local social gatherings open to the broader public.

Section iconCompany Overview

Headquarters
32 Viale Cassala Milan, Lombardy 20143 Italy
Website
weroad.com
NAICS Code
5615 - Travel Arrangement and Reservation Services
Founded
2017
Employees
1001-5000

Section iconFunding & Financials

  • $20M

    WeRoad has raised a total of $20M of funding over 6 rounds. Their latest funding round was raised on Nov 27, 2023 in the amount of $20M.

  • $1B$10B

    WeRoad's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $20M

    WeRoad has raised a total of $20M of funding over 6 rounds. Their latest funding round was raised on Nov 27, 2023 in the amount of $20M.

  • $1B$10B

    WeRoad's revenue is estimated to be in the range of $1B$10B

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