Insights

Strategic Retail Partnerships Wesfarmers OneDigital has established partnerships with major Australian retail brands such as Bunnings, Kmart, Target, Officeworks, and Flybuys, demonstrating a strong foothold in the retail sector and offering opportunities to leverage these collaborations for expanded digital solutions.

Digital Transformation Focus The company is heavily invested in integrating digital and data-driven experiences across retail channels, creating personalized shopping environments, which indicates a readiness to adopt advanced technology solutions to enhance customer engagement and operational efficiency.

Emerging Market Presence With a recent partnership with Flybuys to offer loyalty points, Wesfarmers OneDigital is positioned to capitalize on customer loyalty programs and digital marketing, opening avenues for solutions that enhance data analytics, customer engagement, and targeted promotions.

Technology Stack Adoption Utilizing cloud services like Amazon Web Services and data platforms such as Snowflake, along with various digital tools, the company demonstrates openness to adopting innovative technologies, creating opportunities for integration, cloud migration, and analytics solutions.

Growth and Revenue Potential Generating a revenue between 10 million to 25 million USD with a relatively small team, Wesfarmers OneDigital is poised for growth, making it a promising client for scalable enterprise solutions, digital platforms, and custom technology services aimed at enhancing retail digital capabilities.

Wesfarmers OneDigital Tech Stack

Wesfarmers OneDigital uses 8 technology products and services including Amplitude, Tableau, TOGAF, and more. Explore Wesfarmers OneDigital's tech stack below.

  • Amplitude
    Analytics
  • Tableau
    Business Intelligence
  • TOGAF
    Business Process Management
  • Tealium AudienceStream
    Customer Data Platforms
  • JSON-LD
    Javascript Frameworks
  • Braze
    Marketing Automation
  • PayPal
    Payment Processing
  • Scala
    Programming Languages

Wesfarmers OneDigital's Email Address Formats

Wesfarmers OneDigital uses at least 3 format(s):
Wesfarmers OneDigital Email FormatsExamplePercentage
FLast@wesdigital.com.auJDoe@wesdigital.com.au
100%
FLast@wesfarmers.com.auJDoe@wesfarmers.com.au
68%
First.Last@wesfarmers.com.auJohn.Doe@wesfarmers.com.au
27%
FirstL@wesfarmers.com.auJohnD@wesfarmers.com.au
3%
FirstLast@wesfarmers.com.auJohnDoe@wesfarmers.com.au
2%

Frequently Asked Questions

What is Wesfarmers OneDigital's official website and social media links?

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Wesfarmers OneDigital's official website is onepass.com.au and has social profiles on LinkedIn.

What is Wesfarmers OneDigital's NAICS code?

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Wesfarmers OneDigital's NAICS code is 5112 - Software Publishers.

How many employees does Wesfarmers OneDigital have currently?

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As of July 2026, Wesfarmers OneDigital has approximately 118 employees across 2 continents, including OceaniaNorth America. Key team members include Chief Commercial And Strategy Officer: A. S.Chief Data Officer: B. A.Head Of Marketing Operations, Partnerships & Customer Care: E. J.. Explore Wesfarmers OneDigital's employee directory with LeadIQ.

What industry does Wesfarmers OneDigital belong to?

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Wesfarmers OneDigital operates in the Software Development industry.

What technology does Wesfarmers OneDigital use?

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Wesfarmers OneDigital's tech stack includes AmplitudeTableauTOGAFTealium AudienceStreamJSON-LDBrazePayPalScala.

What is Wesfarmers OneDigital's email format?

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Wesfarmers OneDigital's email format typically follows the pattern of FLast@wesdigital.com.au. Find more Wesfarmers OneDigital email formats with LeadIQ.
Wesfarmers OneDigital logo

Wesfarmers OneDigital

Software DevelopmentVictoria, Australia51-200 Employees

Wesfarmers OneDigital serves as the digital driver behind Wesfarmers' in-store and online networks across Australia, integrating digital and data capabilities to improve shopping experiences. It seeks to unify digital and data possibilities to deliver more personalized experiences for customers across the group's retail brands. Its client base includes major retailers such as Bunnings, Kmart, Target, and Officeworks. Based in Southbank, Victoria, Australia, the company operates in the software development space and is part of the Wesfarmers ecosystem. A notable recent development is the June 2026 announcements of partnerships with Bunnings, Kmart, Target, and Officeworks.

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Wesfarmers OneDigital's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Wesfarmers OneDigital's revenue is estimated to be in the range of $10M$25M

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