Sustainable Growth Opportunity to expand partnerships around clean energy upgrades and efficiency programs, following the recent collaboration with Big Community Switch and ongoing interest in solar panels and battery storage for households.

Infrastructure Renewal Competitive highways maintenance contracts present a multi-year sales window. West Berkshire recently awarded Marlborough Highways a large deal, indicating a continued need for road infrastructure services and related ICT/asset-management solutions.

Smart Local Services Strong potential for software and managed services in public sector finance, procurement, and resident services given the council’s use of Oracle Financials Cloud and broad citizen services across education, housing, waste, and libraries.

Public-Private Partnerships Active ecosystem with local tech cluster and high-tech employment suggests opportunities for collaborative programs with suppliers, system integrators, and community-focused projects to bolster innovation, skills, and digital inclusion.

Leadership & Engagement Recent leadership changes and strategic initiatives signal openness to vendors that can support governance, program management, and stakeholder engagement, including community energy, transport, and the Kennet and Avon Waterside project.