Live events reach West HQ operates Sydney Coliseum Theatre with a 2,000 seat capacity and has hosted major artists and ensembles, indicating opportunities to upsell premium event integrations, VIP packages, and sponsorship deals for touring productions and partners.

Integrated tech stack The ongoing NEC partnership delivering biometrics, CCTV, and frictionless access suggests a selling point for security, customer analytics, and contactless experiences; potential to offer enhanced digital marketing, loyalty, and onboarding solutions for venues and events.

Wellness and fitness SGAC is a large 4,000m2 fitness and aquatics facility with high participation, presenting cross-sell opportunities for corporate wellness programs, memberships, private coaching, and branded fitness events aligned with hospitality and entertainment experiences.

Culinary partnerships The presence of renowned chefs and restaurateurs at West HQ opens doors for premium dining collaborations, pop-up concepts, catering services for events, and exclusive venue dining experiences that can be bundled with tickets or memberships.

Regional growth West HQ aims to position Western Sydney as a culinary and entertainment hub, offering potential for partnerships with local businesses, sponsor packages for regional festivals, and cross-promotional campaigns to expand audience reach and drive ticketing and hospitality revenues.