Growth and Expansion Recent office expansions to Lubbock and new locations indicate active growth within West Texas, presenting opportunities to offer tailored banking solutions and digital banking services to support their evolving regional presence.

Regional Community Focus With a longstanding history since 1904 and strong community ties, there is potential to promote customized community banking and financial services that deepen local engagement and reinforce the bank’s local relationship model.

Leadership and Strategic Focus New appointments, including a dedicated energy lending executive, suggest strategic focus on energy sector financing—ideal for presenting advanced credit management, energy-specific financial products, and sector-specific digital solutions.

Technology Adoption Utilizing modern web technologies like Craft CMS, WordPress, and Google Tag Manager demonstrates a digital-first approach, signaling an openness to innovative banking tools, digital security solutions, and customer experience enhancements.

Financial Scope With revenue estimates between $50M and $100M and a mid-sized employee base, there are opportunities for scalable banking services, commercial lending products, and financial technology integrations suited to similar financial institutions of comparable size.