Niche Public Focus Target Westberg + White's strong track record in public architecture and planning to explore public sector RFPs, city projects, school campuses, and municipal building commissions as consistent revenue streams.

MidMarket Target Position as a boutique firm with a billion-dollar project history yet a lean team (11-50 employees) to win mid-market public and private sector projects that require specialized, agile design partners.

Tech Enablement Leverage their Adobe Creative Cloud, AutoCAD, SketchUp, Bluebeam and cloud tools to offer high-efficiency design deliverables, BIM coordination, and streamlined collaboration for client RFPs and fast-track projects.

Founder pedigree Highlight the long-standing leadership and California origin story of Westberg + White to build trust with clients seeking experienced, stable design partners with a proven track record.

Growth Opportunities Explore partnerships or joint ventures with larger firms for scalable opportunities on bigger projects, while offering competitive fees and a personal, client-centric service model to differentiate from larger competitive firms.