Insights

Strong Heritage Western & Southern Life boasts a long-standing history of financial stability since 1888, which can be leveraged to build trust and credibility with potential clients seeking reliable insurance solutions.

Customer-Centric Approach The company’s focus on face-to-face personalized service creates opportunities to offer tailored financial products for middle-market clients who value attentive relationship management.

Potential Market Expansion With licensing in nearly all states except a few, there is scope to expand geographical outreach and increase market penetration in underserved regions.

Tech-Enabled Personalization Although specific technology details are limited, the company's emphasis on translating complex financial concepts suggests opportunities to integrate digital tools for enhanced client engagement and streamlined service delivery.

Financial Strength With substantial revenue ranging from one to ten billion dollars and a large employee base, Western & Southern Life presents a stable platform for introducing new innovative insurance and financial products to existing clients and prospects.

Western & Southern Life Tech Stack

Media & News

Western & Southern Life's Email Address Formats

Western & Southern Life uses at least 1 format(s):
Western & Southern Life Email FormatsExamplePercentage
First.Last@wslife.comJohn.Doe@wslife.com
97%
LastF@wslife.comDoeJ@wslife.com
1%
Last.First@wslife.comDoe.John@wslife.com
1%
First.Middle@wslife.comJohn.Michael@wslife.com
1%

Frequently Asked Questions

Where is Western & Southern Life's headquarters located?

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Western & Southern Life's main headquarters is located at 400 Broadway Cincinnati, Ohio 45202 United States. The company has employees across 1 continents, including North America.

What is Western & Southern Life's official website and social media links?

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Western & Southern Life's official website is wslife.com and has social profiles on LinkedIn.

How much revenue does Western & Southern Life generate?

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As of February 2026, Western & Southern Life's annual revenue is estimated to be $5B.

What is Western & Southern Life's NAICS code?

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Western & Southern Life's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Western & Southern Life have currently?

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As of February 2026, Western & Southern Life has approximately 1.6K employees across 1 continents, including North America. Key team members include Chief Operating Officer: J. S.Vice President Of Application Development And Information Management: C. B.Vice President Of Construction: M. K.. Explore Western & Southern Life's employee directory with LeadIQ.

What industry does Western & Southern Life belong to?

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Western & Southern Life operates in the Insurance industry.

What is Western & Southern Life's email format?

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Western & Southern Life's email format typically follows the pattern of First.Last@wslife.com. Find more Western & Southern Life email formats with LeadIQ.

When was Western & Southern Life founded?

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Western & Southern Life was founded in 1888.

Western & Southern Life

InsuranceOhio, United States1001-5000 Employees

Financial products and concepts can be overwhelmingly complex. We position ourselves as financial translators, helping to turn the complex into simple, practical financial solutions. 

We work face-to-face with our middle-market clients to help understand their needs and provide financial solutions designed to meet their goals. It is this personal, attentive relationship where we see opportunity that distinguishes us from our competition. In addition, our customers have come to know Western & Southern Life for its long heritage of financial stability and strength – dating all the way back to 1888.

Through its disciplined work ethic, focus on financial results, teamwork, passion, and loyalty, our Western & Southern Life sales force is at the core of delivering excellence to our customers. Our Financial Representatives work most closely with our customers and are supported by Staff Managers who mentor and coach them and Agency Managers who maintain efficient district office management.

Western & Southern Life’s culture is respectful and professional, and we extend our commitment to excellence to both customers and associates alike. Loyalty is a reflection of our integrity and the way we build relationships at Western & Southern Life.

The Western and Southern Life Insurance Company (NAIC code 70483) is domiciled in Cincinnati, Ohio. It is licensed in DC and all states except AK, ME, MA, and NY. 

The Western-Southern Life Assurance Company (NAIC code 92622) is domiciled in Cincinnati, Ohio. It is licensed in DC and all states except NY.

https://www.westernsouthern.com/social-media-disclosures

Section iconCompany Overview

Headquarters
400 Broadway Cincinnati, Ohio 45202 United States
Website
wslife.com
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
1888
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $1B$10B

    Western & Southern Life's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Western & Southern Life's revenue is estimated to be in the range of $1B$10B

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