Conference Sponsorship Opportunities WAA’s annual conference is the West’s premier gathering for arts professionals, creating natural sponsorship, exhibit, and content partnership opportunities that can diversify revenue and raise sponsor visibility among touring and performing arts organizations.

Marketplace Monetization Opportunities The Commons marketplace connects thousands of artists and showcase events; there is potential to monetize listings with paid features or premium placement, offer advertising or lead-generation services to presenters, and bundle these with membership or conference sponsorships.

Lean Ops Solutions With a very small team and a mixed toolkit (QuickBooks, LISTSERV, Box, forms, and cloud services), WAA may benefit from a low-friction, integrated CRM, marketing automation, and event-management solution to streamline member communications, registrations, and logistics.

Leadership Collaboration Opening A leadership transition in 2022 and ongoing conference activity indicate openness to partnerships, providing a readily accessible executive sponsor and a pathway for sponsorships, co-branded programs, and regional collaboration.

Regional Network Growth Focusing on Western states and provinces, WAA sits within a dense regional arts network, presenting an opportunity to pursue regional partnerships, joint programs, and grant-aligned initiatives with similar organizations and funders.