Established expertise Western Exterminator has over 90 years of experience in pest and termite control, showcasing a long-standing reputation and established credibility in the industry. Leveraging this deep expertise can be a compelling selling point to customers looking for reliable and proven solutions.

Regional focus advantage With a presence in California, Nevada, and Arizona, Western Exterminator has a strong regional focus. This localized approach allows for tailored pest control solutions that cater to the specific needs and challenges of each region. Highlighting this regional advantage can attract customers seeking specialized services for their area.

Tech-savvy solutions By utilizing a tech stack that includes Google Cloud CDN, Maximiser, and Twitter among others, Western Exterminator demonstrates a commitment to leveraging technology for efficient and effective pest control services. Positioning these tech-savvy solutions can appeal to tech-forward clients looking for innovative approaches to pest management.

Competitive industry positioning Although Western Exterminator operates in a competitive industry alongside major players like Terminix and Orkin, its unique value proposition lies in its specialization and personalized service offerings. Highlighting the company's differentiated services can help carve out a niche in the market and attract customers seeking customized pest control solutions.

Growth potential With room for expansion and growth, Western Exterminator presents opportunities for sales professionals to target new markets and scale the business. By tapping into areas where the company may not currently have a strong presence, sales teams can capitalize on untapped opportunities and drive business growth.