Custom Pool Focus Westmoreland Pools specializes in designing and building custom inground swimming pools and outdoor amenities such as spas, hot tubs, and saunas. This focus indicates a strong opportunity to target clients seeking tailored luxury outdoor solutions and ongoing maintenance or accessories for premium installations.

Digital Presence & Engagement The company leverages several digital tools including WordPress, BigCommerce, and Google Ads Conversion Tracking, suggesting active online marketing efforts and e-commerce capabilities. This presents an opportunity to explore digital marketing collaborations or expand online product offerings.

Industry Positioning As a small business with 11-50 employees competing with larger firms like Anthony & Sylvan Pools and Latham Pool Products, Westmoreland Pools can leverage its personalized service and local expertise to attract customers seeking high-quality, customized pool solutions, opening prospects for regional B2C campaigns.

Home Improvement Trends Given the rising demand for outdoor living enhancements, there is potential to upsell complementary products such as hot tubs, saunas, and outdoor furniture, aligning with current market trends for premium home and yard upgrades.

Growth Opportunities The company's comprehensive service offering from design to full-line sales suggests opportunities to develop maintenance contracts, seasonal service packages, or eco-friendly features, appealing to environmentally conscious customers and encouraging repeat business.