Tech-Savvy Approach Westward Properties leverages modern technology and advanced marketing tools, indicating their openness to innovative solutions and digital platforms that can enhance client engagement and operational efficiency.

Market Expertise Their emphasis on current market knowledge and research-driven brokerage services suggests opportunities to differentiate with data analytics, market intelligence tools, or platforms that further empower their brokers and attract property owners seeking expert guidance.

Niche Focus Specializing in non-residential leasing within Colorado Springs, they could benefit from tailored local market solutions such as targeted advertising, community engagement tools, or regional investment analytics to expand their market share.

Growth Potential Being a small team with 2-10 employees, Westward Properties might be looking to scale their operations or enhance their service offerings through strategic partnerships, onboarding new technology, or recruitment tools to attract top talent.

Competitive Positioning Their focus on modern marketing and research positions them as a forward-thinking alternative within the commercial real estate sector, presenting opportunities to pitch innovative CRM, client management, or transaction management solutions that align with their progressive brand.