Award-winning credibility Leverage recent Liquid Feed Facility of the Year wins to open conversations with feed yards and livestock producers. Use case studies from award recognition to validate product quality and reliability, and tailor pitches around efficiency, mold reduction, and pellet durability highlighted in their liquid and pellet binding solutions.

Integrated molasses solutions Target customers seeking molasses-based feeds and liquid supplements for rumen health and palatability. Emphasize the full product family—from liquid suspensions and molasses blends to value-added molasses products and blocks with Altosid fly control—to cross-sell to existing feeder operations and dairy and beef programs.

Diversified livestock focus Position Westway as a one-stop supplier for multiple livestock classes (dairy, feedlot, beef cattle). Develop bundled offerings that combine liquid supplements, feed mill products, and fly-control solutions to reduce inventory complexity for customers with mixed herds and to increase average order value.

Operational efficiency Highlight pellet binder and liquid feed formulation benefits such as improved die life, reduced energy costs, mold reduction, and easier handling (no bags). Propose trials with prospective clients focusing on cost-per-ton improvements and shelf-stable logistics to drive efficiency-driven sales conversations.

Technical collaboration Use their technical support emphasis to offer on-site or virtual optimization sessions for feed mills and farms. Propose collaborative trials, pilot programs, and SDS/compliance alignment discussions to deepen trust, expand account reach, and unlock opportunities in regions with high cattle production.