Facility modernization Leverage recent facility branding partnerships with Arcadis and Snøhetta to propose a modernization program for Westway Ford's showroom and service areas, including sustainable materials, modern color palettes, and EV charging infrastructure to attract and convert visitors.

Fleet sales Develop a strategic fleet program targeting local businesses, government agencies, and corporate accounts in the Dallas area with tailored vehicle incentives, maintenance plans, and consolidated service contracts to drive high-volume orders.

Financing cross sell Partner with Westway Ford’s finance team to expand financing options, add extended warranties and protection plans, and streamline credit approvals to increase per-transaction value and close rates.

Digital optimization Enhance digital marketing and lead conversion by offering CRM integration, marketing automation, performance analytics, and conversion-rate optimization that aligns with their existing tech stack (GA, Akamai, React/Redux) to boost online inquiries and showroom footfall.

Talent and training Support talent acquisition and retention through training programs, technician upskilling, and sales development services to sustain high-volume operations and improve customer satisfaction.