Insights

Global Marketer Network WFA represents over 150 major brands and 60 national advertiser associations, offering access to a vast network of top-tier marketers worldwide. This presents sales opportunities for platforms and solutions that can enhance collaboration, knowledge sharing, or provide targeted marketing tools for large brand portfolios.

Sustainability Focus As the champion for more effective and sustainable marketing communications, WFA’s emphasis on sustainability initiatives creates potential for selling environmentally-conscious marketing solutions, green branding services, or tools that measure and improve sustainability metrics.

Technological Infrastructure With a tech stack including AWS, Google, Zoom, and Bitly, WFA values digital tools that enable efficient communications, data management, and content sharing. Opportunities exist for offering advanced digital collaboration platforms, data analytics, or automation solutions tailored to large organizations.

Financial Leadership WFA’s representation of a 90% share of global marketing spend around US $900 billion indicates significant influence and potential for partnership in marketing investment analysis, financial planning tools, or data-driven marketing ROI solutions targeting major marketers and associations.

Market Engagement Recent news highlights collaborations with substantial organizations like Wesfarmers and insights into retail sector growth. This suggests a window for sales involving retail marketing solutions, data analytics for consumer engagement, or tools that support retail brand communication strategies.

WFA Tech Stack

WFA uses 6 technology products and services including Amazon Web Services, Bitly, Lever, and more. Explore WFA's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • Bitly
    Marketing
  • Lever
    Recruitment Marketing
  • Google
    Search Engines
  • Zoom
    Web Conferencing
  • Google Hangouts
    Web Conferencing

Media & News

WFA's Email Address Formats

WFA uses at least 2 format(s):
WFA Email FormatsExamplePercentage
F.Last@wfanet.orgJ.Doe@wfanet.org
95%
First.Last@wfanet.orgJohn.Doe@wfanet.org
2%
FLast@wfanet.orgJDoe@wfanet.org
2%
Last@wfanet.orgDoe@wfanet.org
1%
LastF@bit.lyDoeJ@bit.ly
86%
First.Last@bit.lyJohn.Doe@bit.ly
10%
First@bit.lyJohn@bit.ly
3%
Last@bit.lyDoe@bit.ly
1%

Frequently Asked Questions

Where is WFA's headquarters located?

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WFA's main headquarters is located at 140 Avenue Louise Ixelles, Brussels 1050 Belgium. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is WFA's stock symbol?

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WFA is a publicly traded company; the company's stock symbol is WFAFY.

What is WFA's official website and social media links?

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WFA's official website is bit.ly and has social profiles on LinkedIn.

How much revenue does WFA generate?

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As of February 2026, WFA's annual revenue is estimated to be $12B.

What is WFA's SIC code NAICS code?

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WFA's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does WFA have currently?

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As of February 2026, WFA has approximately 253 employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Ceo: I. O.Vice President Africa: M. J.Head Of Membership: C. F.. Explore WFA's employee directory with LeadIQ.

What industry does WFA belong to?

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WFA operates in the Advertising Services industry.

What technology does WFA use?

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WFA's tech stack includes Amazon Web ServicesBitlyLeverGoogleZoomGoogle Hangouts.

What is WFA's email format?

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WFA's email format typically follows the pattern of F.Last@wfanet.org. Find more WFA email formats with LeadIQ.

When was WFA founded?

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WFA was founded in 1953.

WFA

Advertising ServicesBrussels, Belgium201-500 Employees

WFA, the World Federation of Advertisers, makes marketing better by championing more effective and sustainable marketing communications.

We represent over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide. Together, they create a peer-to-peer network of the world's best marketers, offering a unique source of expertise, inspiration and leadership. We help you by connecting you to their collective wisdom, so you can take leadership positions.

We are the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US $900 billion per year.

Become a WFA member and join the network.

Section iconCompany Overview

Headquarters
140 Avenue Louise Ixelles, Brussels 1050 Belgium
Website
bit.ly
SIC Code
8742 - Management Consulting Services
Stock Symbol
WFAFY
NAICS Code
541613 - Marketing Consulting Services
Founded
1953
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    WFA's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    WFA's revenue is estimated to be in the range of $100M$250M

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