Insights

Broad size range Target retailers and wholesale partners with demand for inclusive sizing and diverse fits, highlighting Playful Promises 90 bra sizes and UK dress size range as a differentiator to secure collaborations with mid to high-end brands seeking expanded fit options.

Multi-brand platform Position as a design and manufacturing partner across lingerie, swimwear, and activewear for high street stores, leveraging own factory in Foshan and partner facilities to offer OEM/ODM capabilities, faster lead times, and scalable production.

Omni channel edge Leverage existing omni channel presence to propose joint marketing, bundled online and in-store promotions, and cross-channel campaigns with partners, emphasizing cohesive customer experiences and data-driven retail insights.

Discount cadence Capitalize on recent Black Friday momentum and price-sensitive segments by offering limited time wholesale discounts or exclusive SKUs to key retailers, driving sample orders and rapid SKU adoption.

Growth signals With revenue under one million and a portfolio spanning luxury to affordable lines, pursue partnerships with mid-market retailers and e-commerce platforms similar to peers, aiming for scalable distribution and potential investment to accelerate capacity and product development.

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Playful Promises Tech Stack

Playful Promises uses 8 technology products and services including Criteo, Google Ads, OneTrust, and more. Explore Playful Promises's tech stack below.

Playful Promises's Email Address Formats

Playful Promises uses at least 3 email formats:
Playful Promises Email FormatsExamplePercentage
First@playfulpromises.comJohn@playfulpromises.com
67%
First.Last@playfulpromises.comJohn.Doe@playfulpromises.com
23%
Last@playfulpromises.comDoe@playfulpromises.com
10%

Frequently Asked Questions

What is Playful Promises's phone number?

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You can contact Playful Promises's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Playful Promises's official website and social media links?

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Playful Promises's official website is playfulpromises.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Playful Promises generate?

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As of August 2026, Playful Promises's annual revenue is estimated to be <$1M.

What is Playful Promises's NAICS code?

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Playful Promises's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Playful Promises have currently?

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As of August 2026, Playful Promises has approximately 19 employees across 4 continents, including Europe, North America and Asia. Key team members include Head Of Sales: H. M., Founder: E. P. and Design & Production Director: L. M. Explore Playful Promises's employee directory with LeadIQ.

What industry does Playful Promises belong to?

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Playful Promises operates in the Retail Apparel and Fashion industry.

What technology does Playful Promises use?

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Playful Promises's tech stack includes Criteo, Google Ads, OneTrust, Shopify, Mailchimp, Mautic, AfterPay and PayPal.

What is Playful Promises's email format?

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Playful Promises's email format typically follows the pattern of First@playfulpromises.com. Find more Playful Promises email formats with LeadIQ.

When was Playful Promises founded?

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Playful Promises was founded in 2004.
Playful Promises logo

Playful Promises

Retail Apparel and FashionEngland, United Kingdom11-50 Employees

Playful Promises is a London-based omni-channel retailer in the apparel and fashion sector, focused on lingerie and swimwear. The company distinguishes itself by offering a wide size range, including 90 bra sizes and UK dress sizes 8–26, designed to suit different body types and occasions across multiple price points. It operates through both online and physical channels to reach customers and support its brand portfolio.

The business markets several brands—Playful Promises, Wolf & Whistle, Bettie Page, Luxe Palm, and Peek & Beau, the latter available exclusively through ASOS. It also provides design and manufacturing services for lingerie, swimwear, and activewear to high-street retailers, with production carried out in its Foshan factory and partner facilities. The company has partnered with major UK retailers such as Arcadia, River Island, Whistles, and ASOS. In November 2022, Playful Promises ran a Black Friday sale.

Section iconCompany Overview

Phone number
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2004
Employees
11-50

Section iconFunding & Financials

  • <$1M

    Playful Promises's revenue is estimated to be in the range of <$1M

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