what2design Employee Directory

Design ServicesIllinois, United States0-1 Employees

what2design is a design services shop based in Chicago, Illinois, focused on creating distinctive brand identities that align with a client’s specific goals. The company collaborates with businesses or individuals to define objectives and develop a strategic framework, then translates this into a cohesive identity that integrates verbal messaging with visual elements such as color, typography, and graphic cues. This identity is implemented across a range of customer touchpoints, including logos, signage, stationery, and promotional materials, with an emphasis on consistency to clearly convey the intended message and achieve the specified goals. Operating within the design field, what2design positions itself as a partner for clients seeking a structured process to craft and apply a brand identity across multiple channels. Located in Chicago, the firm describes itself as a design shop that guides clients from goal definition through execution and ongoing brand coherence.

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