WhatCounts Email Format

Advertising ServicesWashington, United States11-50 Employees

WhatCounts provides an email marketing and personalization platform designed to improve how marketers target audiences and manage daily email campaigns. The platform enables the integration of customer data into campaigns to deliver personalized, one-to-one experiences across channels such as email, social media, SMS, and Google Display Networks. It can be deployed as a SaaS solution or delivered through a full-service digital agency, offering flexible options for different client needs.

Based in Seattle, Washington, the company operates in the advertising services sector, serving marketers focused on data-driven, multichannel engagement to enhance retention, brand affinity, and revenue. The organization maintains a relatively small to midsize workforce. In 2019 WhatCounts announced two integrations within its Predictive platform to broaden the use of personalized emails as an initial step in targeted campaigns.

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