Insights

Strong Brand Identity Wheat has established a solid reputation for high-quality Scandinavian children's apparel characterized by clean design and natural fabrics, which positions it well to expand into premium market segments or develop collaborations with upscale brands seeking authentic Scandinavian aesthetics.

Growing Market Presence With ongoing seasonal growth and a well-organized operational approach, Wheat presents opportunities for sales partners to target increasing demand for comfortable, natural, and sustainably produced children's clothing within Scandinavian and international markets.

E-commerce Focus The company's integration of advanced technologies like Amazon ALB, Apple Pay, and Klaviyo indicates a strong digital sales channel, suggesting potential for partnerships in enhancing online marketing, personalization, and payment solutions.

Design and Manufacturing Alignment Wheat's close interaction with manufacturers and emphasis on natural, durable fabrics highlights potential for sourcing and supply chain innovations, which could appeal to vendors offering sustainable textile technology or eco-friendly production methods.

Financial Growth Indicators Despite its comparatively modest revenue scale, Wheat’s consistent growth and focus on quality suggest opportunities for premium product collaborations, private label development, or access to emerging markets seeking high-quality Scandinavian children's wear.

Similar companies to Wheat

Wheat Tech Stack

Wheat uses 8 technology products and services including jQuery CDN, Vue.js, Lodash, and more. Explore Wheat's tech stack below.

  • jQuery CDN
    Content Delivery Network
  • Vue.js
    Javascript Frameworks
  • Lodash
    Javascript Libraries
  • AOS
    Javascript Libraries
  • Amazon ALB
    Load Balancers
  • Klaviyo
    Marketing Automation
  • Apple Pay
    Payment Processing
  • HSTS
    Security

Media & News

Wheat's Email Address Formats

Wheat uses at least 1 format(s):
Wheat Email FormatsExamplePercentage
FL@wheat.dkJD@wheat.dk
32%
First@wheat.dkJohn@wheat.dk
18%
FL@wheat.dkJD@wheat.dk
32%
First@wheat.dkJohn@wheat.dk
18%

Frequently Asked Questions

Where is Wheat's headquarters located?

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Wheat's main headquarters is located at Grusbakken 12, Gentofte, Storkøbenhavn 2820, DK. The company has employees across 3 continents, including EuropeNorth AmericaAsia.

What is Wheat's stock symbol?

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Wheat is a publicly traded company; the company's stock symbol is WPM.

What is Wheat's official website and social media links?

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Wheat's official website is wheat.dk and has social profiles on LinkedIn.

What is Wheat's NAICS code?

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Wheat's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Wheat have currently?

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As of October 2025, Wheat has approximately 63 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Chief Sales Officer (cso): O. K.Chief Marketing Officer: J. M. B. A.Head Of Footwear Design / Kids Shoes: M. D.. Explore Wheat's employee directory with LeadIQ.

What industry does Wheat belong to?

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Wheat operates in the Retail Apparel and Fashion industry.

What technology does Wheat use?

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Wheat's tech stack includes jQuery CDNVue.jsLodashAOSAmazon ALBKlaviyoApple PayHSTS.

What is Wheat's email format?

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Wheat's email format typically follows the pattern of FL@wheat.dk. Find more Wheat email formats with LeadIQ.

When was Wheat founded?

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Wheat was founded in 2002.

Wheat

Retail Apparel and FashionDenmark51-200 Employees

Wheat was founded in 2002 in Denmark by Charlotte and Peter Galsgaard.

With her clean lines, light color combinations and original patterns, Wheat’s chief designer Charlotte eloquently carries on the Scandinavian design tradition.

For Charlotte, children have always been her focus. Having raised three children of her own, she understands the special demands of children’s wear. Each garment is therefore tailored for a child’s wear and tear. The use of natural fabrics and adjustable elastic waists ensures the child's wellbeing and freedom of movement.

When wearing Wheat, children embody the relaxed Scandinavian lifestyle of quality and comfort.

Wheat's strong design philosophy, together with Charlotte's desire to interact closely with both manufacturers and consumers, has paved the way for a well-organized, successful company that continues to grow season after season.

Section iconCompany Overview

Headquarters
Grusbakken 12, Gentofte, Storkøbenhavn 2820, DK
Website
wheat.dk
Stock Symbol
WPM
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2002
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Wheat's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Wheat's revenue is estimated to be in the range of $1M$10M

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