Insights

Targeted Retail Mid-sized Danish children’s apparel retailer with 51-200 employees and annual revenue between 10M and 25M USD presents opportunities for B2B partnerships, wholesale programs, and private label collaborations with children’s wear manufacturers and sustainable fabric suppliers.

Sustainability Focus Wheat emphasizes natural fabrics, adjustable waists, and child wellbeing, aligning with eco-friendly and durable product segments. Sales opportunities exist in premium organic materials, low-impact dyes, and circular supply chain services appealing to conscious retailers and parents.

Design-led Value Strong Scandinavian design heritage and direct interaction with manufacturers suggest openness to co-design, exclusive collections, and faster time-to-market collaborations with fabric mills, trims suppliers, and tech-enabled design tooling partnerships.

Digital Engagement Tech stack includes Klaviyo and web infrastructure, signaling potential for enhanced e-commerce experiences and data-driven marketing services, including email onboarding, segmentation, and personalized merchandising to boost online and wholesale sales.

Regional Growth Based in Denmark with regional Scandinavian focus and a growing profile, Wheat could be a gateway partner for expansion into Nordics via distribution, showrooms, and influencer or wholesale programs targeting retailers seeking Nordic-inspired children’s wear.

Similar companies to Wheat

Wheat Tech Stack

Wheat uses 8 technology products and services including Emotion, AOS, Flickity, and more. Explore Wheat's tech stack below.

  • Emotion
    Javascript Frameworks
  • AOS
    Javascript Libraries
  • Flickity
    Javascript Libraries
  • Envoy
    Load Balancers
  • Klaviyo
    Marketing Automation
  • Microsoft
    Miscellaneous
  • PayPal
    Payment Processing
  • reCAPTCHA
    Security

Media & News

Wheat's Email Address Formats

Wheat uses at least 1 format(s):
Wheat Email FormatsExamplePercentage
FL@wheat.dkJD@wheat.dk
66%
First@wheat.dkJohn@wheat.dk
34%

Frequently Asked Questions

What is Wheat's stock symbol?

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Wheat is a publicly traded company; the company's stock symbol is WPM.

What is Wheat's official website and social media links?

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Wheat's official website is wheat.dk and has social profiles on LinkedIn.

What is Wheat's SIC code NAICS code?

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Wheat's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Wheat have currently?

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As of July 2026, Wheat has approximately 75 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: T. F.Chief Sales Officer (cso): O. K.Chief Marketing Officer: J. M. B. A.. Explore Wheat's employee directory with LeadIQ.

What industry does Wheat belong to?

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Wheat operates in the Retail Apparel and Fashion industry.

What technology does Wheat use?

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Wheat's tech stack includes EmotionAOSFlickityEnvoyKlaviyoMicrosoftPayPalreCAPTCHA.

What is Wheat's email format?

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Wheat's email format typically follows the pattern of FL@wheat.dk. Find more Wheat email formats with LeadIQ.

When was Wheat founded?

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Wheat was founded in 2002.
Wheat logo

Wheat

Retail Apparel and FashionHovedstaden, Denmark51-200 Employees

Wheat is a Danish retailer in the apparel and fashion industry that focuses on children’s wear. It was founded in 2002 in Denmark by Charlotte and Peter Galsgaard. The brand’s design approach emphasizes clean lines, light color combinations, and original patterns in line with Scandinavian aesthetics, with Charlotte as chief designer. The products are designed for children’s wear and tear, using natural fabrics and adjustable elastic waists to support wellbeing and freedom of movement. Wheat is located at 12 Grusbakken, Gentofte, Hovedstaden 2820 Denmark, employs between 51 and 200 people, and maintains a website at wheat.dk.

Section iconCompany Overview

Website
wheat.dk
SIC Code
4899 - Communications Services, Not Elsewhere Classified
Stock Symbol
WPM
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2002
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Wheat's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Wheat's revenue is estimated to be in the range of $10M$25M

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