Insights

Sustainable Kidswear Position Wheat as a premium Danish children’s apparel brand focusing on natural fabrics, adjustable fits, and comfort for active kids. Opportunities to partner with retailers or platforms emphasizing sustainable, high-quality children’s clothing.

Design Heritage Leverage the founder-led Scandinavian design story and Charlotte Galsgaard’s design ethos to collaborate on limited runs or exclusive collections with boutique stores and e-commerce platforms seeking authentic, story-driven brands.

Growing Brand With a mid-sized team and a track record of seasonal growth, target omni-channel retailers and regional distributors to expand footprint in Northern Europe and select international markets that value Nordic aesthetics.

Digital & CRM Utilize Wheat’s tech stack (Klaviyo, Envoy, reCAPTCHA) to propose data-driven marketing partnerships, loyalty programs, and seamless online-to-offline experiences that boost average order value and repeat purchases.

Operational Fit Highlight compatibility with small to mid-market retailers seeking reliable lead times and quality control for children’s wear. Propose co-branded campaigns or private-label opportunities leveraging Wheat’s expertise in durable fabrics and fit.

Similar companies to Wheat

Wheat Tech Stack

Wheat uses 8 technology products and services including Snowplow, Shopify, Mailchimp, and more. Explore Wheat's tech stack below.

Media & News

Wheat's Email Address Formats

Wheat uses at least 2 email formats:
Wheat Email FormatsExamplePercentage
FL@wheat.dkJD@wheat.dk
64%
First@wheat.dkJohn@wheat.dk
36%

Frequently Asked Questions

What is Wheat's stock symbol?

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Wheat is a publicly traded company; the company's stock symbol is WPM.

What is Wheat's official website and social media links?

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Wheat's official website is wheat.dk and has social profiles on LinkedIn.

How much revenue does Wheat generate?

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As of August 2026, Wheat's annual revenue is estimated to be $10M - $25M.

What is Wheat's SIC code and NAICS code?

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Wheat's SIC code is 4899 - Communications Services, Not Elsewhere Classified and NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Wheat have currently?

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As of August 2026, Wheat has approximately 76 employees across 4 continents, including Europe, North America and Asia. Key team members include Chief Executive Officer: T. F., Chief Sales Officer (cso): O. K. and Chief Marketing Officer: J. M. B. A. Explore Wheat's employee directory with LeadIQ.

What industry does Wheat belong to?

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Wheat operates in the Retail Apparel and Fashion industry.

What technology does Wheat use?

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Wheat's tech stack includes Snowplow, Shopify, Mailchimp, Mailgun, Microsoft 365, Klaviyo, Apple Pay and Google Pay.

What is Wheat's email format?

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Wheat's email format typically follows the pattern of FL@wheat.dk. Find more Wheat email formats with LeadIQ.

When was Wheat founded?

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Wheat was founded in 2002.
Wheat logo

Wheat

Retail Apparel and FashionHovedstaden, Denmark51-200 Employees

Wheat is a Danish retailer in the apparel and fashion industry that focuses on children’s wear. It was founded in 2002 in Denmark by Charlotte and Peter Galsgaard. The brand’s design approach emphasizes clean lines, light color combinations, and original patterns in line with Scandinavian aesthetics, with Charlotte as chief designer. The products are designed for children’s wear and tear, using natural fabrics and adjustable elastic waists to support wellbeing and freedom of movement. Wheat is located at 12 Grusbakken, Gentofte, Hovedstaden 2820 Denmark, employs between 51 and 200 people, and maintains a website at wheat.dk.

Section iconCompany Overview

Website
wheat.dk
SIC Code
4899 - Communications Services, Not Elsewhere Classified
Stock Symbol
WPM
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2002
Employees
51-200

Section iconFunding & Financials

  • $10M - $25M

    Wheat's revenue is estimated to be in the range of $10M - $25M

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