Specialized Niche Target clients with building envelope needs, emphasizing expertise in facade design and enclosure performance for commercial buildings to position Wheaton & Sprague as the go-to specialist for envelope engineering and consulting.

Mid Market Focus Leverage the firm’s size and revenue range to pursue mid-market commercial developments and regional projects where a highly focused, collaborative envelope partner can deliver high value without the overhead of larger consultancies.

Full Enclosure Solutions Highlight capabilities across design, engineering, science and consulting for complete building envelopes to win projects that require integrated solutions from façade concept through to execution and performance optimization.

Digital Presence Capitalize on the existing website and tech stack to improve lead capture, SEO visibility for envelope and curtain wall terms, and content marketing around building envelope best practices to attract inquiries from national and international opportunities.

Strategic Partnerships Explore collaboration with large engineering firms and multidisciplinary practices (e.g., Arup, AECOM competitors) on envelope-focused subconsulting roles to access larger project scopes and expand geographic reach.