Wheel & Sprocket Employee Directory
RetailWisconsin, United States51-200 Employees
Wheel & Sprocket is a Milwaukee-based retailer focused on bicycles and related equipment. The company operates twelve stores across Wisconsin and Illinois, making it one of the larger independent bike retailers in the United States. It supports the local bike community through advocacy and events, reflecting a community-oriented approach to the market. Its customer base includes everyday riders and cycling enthusiasts seeking bikes, service, and gear, with the aim of expanding access to cycling for a broad audience, and the business combines brick-and-mortar shops with community programs to reinforce local cycling culture. In 2024, the company closed its Fitchburg, Massachusetts location, a development that affected its store network.
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