Wheel Pros
Motor Vehicle ManufacturingColorado, United States501-1000 Employees
Wheel Pros operates in the automotive aftermarket, focusing on wheels and related vehicle enhancements. The company maintains a portfolio of lifestyle brands, including Fuel-Off-Road, American Racing, KMC, Rotiform, and Black Rhino, aimed at automotive enthusiasts. Through a growing network of distribution centers in North America, Australia, and Europe, Wheel Pros supplies more than 13,500 retailers and supports a direct-to-consumer channel online. Founded in 1995 and based in Greenwood Village, Colorado, Wheel Pros is a mid-sized enterprise serving the global enthusiast market. The company has expanded its product footprint through acquisitions, such as the 2022 purchase of TeraFlex, which broadened its range to aftermarket suspensions and related components. The business operates across North America, Australia, and Europe, reflecting its international distribution footprint and ecommerce growth.