Insights

Expanding Global Presence Wheel Pros has established an extensive global distribution network across North America, Australia, and Europe, enabling it to reach over 13,500 retailers. This broad geographic reach presents opportunities to collaborate with local retail partners and expand product placement in key automotive markets.

Strategic Acquisitions The company's recent acquisitions, including Borbet GmbH, Teraflex, and Driven Lighting Group, demonstrate a growth strategy centered on expanding its product portfolio into wheels, suspensions, and lighting accessories. Partnering with Wheel Pros could unlock synergies in aftermarket vehicle enhancements and broaden product offerings.

Focus on Enthusiast Market Wheel Pros targets automotive enthusiasts with a diverse range of lifestyle brands and aftermarket parts, indicating a customer base passionate about vehicle customization. Sales strategies that emphasize high-performance, exclusive, and branded enhancements are likely to resonate well with this engaged audience.

Innovative Technology Use The company's use of modern web technologies and its growing ecommerce platform suggest a strong online sales channel and digital engagement. Developing digital marketing and online customization tools could drive increased direct-to-consumer sales.

Industry Collaborations Partnerships with high-profile entities like Audi Sport and ThorSport Racing highlight opportunities to align with motorsports and premium automotive brands. Collaborating with Wheel Pros on co-branded campaigns or sponsorships could boost visibility in the automotive enthusiast community.

Similar companies to Wheel Pros

Wheel Pros Tech Stack

Wheel Pros uses 8 technology products and services including WordPress, Module Federation, Adobe Dynamic Media Classic, and more. Explore Wheel Pros's tech stack below.

  • WordPress
    Content Management System
  • Module Federation
    Development
  • Adobe Dynamic Media Classic
    Digital Asset Management
  • Cart Functionality
    E-commerce
  • React
    Javascript Frameworks
  • Matter.js
    Javascript Libraries
  • Preact
    Javascript Libraries
  • Nginx
    Web Servers

Media & News

Wheel Pros's Email Address Formats

Wheel Pros uses at least 1 format(s):
Wheel Pros Email FormatsExamplePercentage
FirstL@wheelpros.comJohnD@wheelpros.com
61%
First.Last@wheelpros.comJohn.Doe@wheelpros.com
24%
FLast@wheelpros.comJDoe@wheelpros.com
11%
FirstLa@wheelpros.comJohnDo@wheelpros.com
4%

Frequently Asked Questions

What is Wheel Pros's phone number?

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You can contact Wheel Pros's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Wheel Pros's official website and social media links?

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Wheel Pros's official website is wheelpros.com and has social profiles on LinkedInCrunchbase.

How much revenue does Wheel Pros generate?

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As of December 2025, Wheel Pros's annual revenue is estimated to be $643M.

What is Wheel Pros's NAICS code?

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Wheel Pros's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Wheel Pros have currently?

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As of December 2025, Wheel Pros has approximately 1K employees across 5 continents, including North AmericaOceaniaEurope. Key team members include Chief Executive Officer, General Manager: B. H.CEO: R. W.Cfo: T. C.. Explore Wheel Pros's employee directory with LeadIQ.

What industry does Wheel Pros belong to?

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Wheel Pros operates in the Motor Vehicle Manufacturing industry.

What technology does Wheel Pros use?

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Wheel Pros's tech stack includes WordPressModule FederationAdobe Dynamic Media ClassicCart FunctionalityReactMatter.jsPreactNginx.

What is Wheel Pros's email format?

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Wheel Pros's email format typically follows the pattern of FirstL@wheelpros.com. Find more Wheel Pros email formats with LeadIQ.

When was Wheel Pros founded?

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Wheel Pros was founded in 1995.

Wheel Pros

Motor Vehicle ManufacturingColorado, United States1001-5000 Employees

Founded in 1995, Wheel Pros serves the automotive enthusiast industry with a wide selection of vehicle enhancements from its portfolio of lifestyle brands, including Fuel-Off-Road, American Racing, KMC, Rotiform and Black Rhino. 

Utilizing its expanding global network of distribution centers spanning North America, Australia and Europe, Wheel Pros serves over 13,500 retailers and has a growing ecommerce presence to provide enthusiast consumers with access to the products they desire. More information is available at www.wheelpros.com.

Section iconCompany Overview

Phone number
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1995
Employees
1001-5000

Section iconFunding & Financials

  • $250M$500M

    Wheel Pros's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Wheel Pros's revenue is estimated to be in the range of $250M$500M

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