Insights

Expanding Global Presence Wheel Pros operates a broad distribution network across North America, Australia, and Europe, providing a strategic entry point for partners looking to access international markets with high-demand vehicle enhancement products.

Diverse Acquisition Strategy Recent acquisitions of brands like Borbet GmbH, TeraFlex, and Driven Lighting Group highlight opportunities to cross-sell complementary aftermarket products and expand the company's portfolio to meet varied enthusiast needs.

Strong Retail Network With over 13,500 retailers and a growing ecommerce platform, Wheel Pros presents a well-established channel for targeted sales campaigns and personalized product offerings to automotive enthusiasts.

Industry Collaborations Partnerships with high-profile entities such as ThorSport Racing and Audi Sport suggest opportunities for co-branding, exclusive product launches, and sponsorships that can boost brand visibility and sales within niche markets.

Market Focus and Growth Operating mainly within the aftermarket wheel and vehicle enhancement sector with a revenue range of $100 million to $1 billion, Wheel Pros offers a promising platform for expanding product lines and tapping into the high-growth automotive enthusiast segment.

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Wheel Pros Tech Stack

Wheel Pros uses 8 technology products and services including Cloudflare, MySQL, Module Federation, and more. Explore Wheel Pros's tech stack below.

Cloudflare
Content Management System
MySQL
Database
Module Federation
Development
Zendesk
Documentation Tools
JSS
Javascript Frameworks
Slick
Javascript Libraries
Moment.js
Javascript Libraries
Bootstrap
UI Frameworks

Media & News

Wheel Pros's Email Address Formats

Wheel Pros uses at least 1 format(s):

Wheel Pros Email Formats	Example	Percentage
FirstL@wheelpros.com	JohnD@wheelpros.com	61%
First.Last@wheelpros.com	John.Doe@wheelpros.com	24%
FLast@wheelpros.com	JDoe@wheelpros.com	11%
FirstLa@wheelpros.com	JohnDo@wheelpros.com	4%

Frequently Asked Questions

Where is Wheel Pros's headquarters located?

Wheel Pros's main headquarters is located at 5347 S Valentia Way, Greenwood Village, CO 80111, US. The company has employees across 5 continents, including North AmericaOceaniaEurope.

What is Wheel Pros's phone number?

You can contact Wheel Pros's main corporate office by phone at

+1-303-433-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Wheel Pros's official website and social media links?

Wheel Pros's official website is wheelpros.com and has social profiles on LinkedIn.

How much revenue does Wheel Pros generate?

As of September 2025, Wheel Pros's annual revenue reached $750M.

What is Wheel Pros's NAICS code?

Wheel Pros's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Wheel Pros have currently?

As of September 2025, Wheel Pros has approximately 517 employees across 5 continents, including North AmericaOceaniaEurope. Key team members include Chief Executive Officer, General Manager: B. H.CEO: R. W.Chief Information Officer: R. M.. Explore Wheel Pros's employee directory with LeadIQ.

What industry does Wheel Pros belong to?

Wheel Pros operates in the Motor Vehicle Manufacturing industry.

What technology does Wheel Pros use?

Wheel Pros's tech stack includes CloudflareMySQLModule FederationZendeskJSSSlickMoment.jsBootstrap.

What is Wheel Pros's email format?

Wheel Pros's email format typically follows the pattern of . Find more Wheel Pros email formats with LeadIQ.

When was Wheel Pros founded?

Wheel Pros was founded in 1995.

Wheel Pros

Motor Vehicle ManufacturingUnited States501-1000 Employees

Founded in 1995, Wheel Pros serves the automotive enthusiast industry with a wide selection of vehicle enhancements from its portfolio of lifestyle brands, including Fuel-Off-Road, American Racing, KMC, Rotiform and Black Rhino. 

Utilizing its expanding global network of distribution centers spanning North America, Australia and Europe, Wheel Pros serves over 13,500 retailers and has a growing ecommerce presence to provide enthusiast consumers with access to the products they desire. More information is available at www.wheelpros.com.