Insights

Global Distribution Network Wheel Pros operates an extensive worldwide network of distribution centers across North America, Australia, and Europe, enabling rapid and widespread product availability. This presents a sales opportunity to partner with their logistics and distribution channels to expand product reach and improve delivery times.

Strategic Acquisitions Recent acquisitions such as Borbet GmbH, TeraFlex, and Driven Lighting demonstrate a growth strategy focused on broadening product offerings in wheels, suspensions, and lighting, indicating opportunities for supply chain collaborations and exclusive product placement within these categories.

Market Expansion Potential With a diverse brand portfolio tailored to automotive enthusiasts and a substantial e-commerce presence, Wheel Pros is positioned to leverage online retail expansion, creating avenues for sales partnerships, digital marketing collaborations, and new product integrations.

Industrial Innovation Utilization of advanced tech stacks such as Module Federation, NetSuite, and other digital solutions indicates a focus on innovative manufacturing and distribution processes. This opens potential for technological partnerships to enhance manufacturing efficiency and product customization.

High Growth Segment Operating within an industry that targets automotive enthusiasts with high-quality, aftermarket vehicle enhancements and a revenue range of up to $500 million suggests significant sales opportunities with automotive aftermarket vendors, customization retailers, and enthusiast communities.

Similar companies to Wheel Pros

Wheel Pros Tech Stack

Wheel Pros uses 8 technology products and services including Module Federation, Canto, NetSuite, and more. Explore Wheel Pros's tech stack below.

  • Module Federation
    Development
  • Canto
    Digital Asset Management
  • NetSuite
    E-commerce
  • JSS
    Javascript Frameworks
  • styled-components
    Javascript Frameworks
  • Lodash
    Javascript Libraries
  • Moment.js
    Javascript Libraries
  • Nginx
    Web Servers

Media & News

Wheel Pros's Email Address Formats

Wheel Pros uses at least 1 format(s):
Wheel Pros Email FormatsExamplePercentage
FirstL@wheelpros.comJohnD@wheelpros.com
62%
First.Last@wheelpros.comJohn.Doe@wheelpros.com
23%
FLast@wheelpros.comJDoe@wheelpros.com
11%
FirstLa@wheelpros.comJohnDo@wheelpros.com
4%

Frequently Asked Questions

Where is Wheel Pros's headquarters located?

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Wheel Pros's main headquarters is located at 5347 South Valentia Way Greenwood Village, Colorado 80111 United States. The company has employees across 5 continents, including North AmericaOceaniaEurope.

What is Wheel Pros's phone number?

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You can contact Wheel Pros's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Wheel Pros's official website and social media links?

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Wheel Pros's official website is wheelpros.com and has social profiles on LinkedInCrunchbase.

What is Wheel Pros's NAICS code?

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Wheel Pros's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Wheel Pros have currently?

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As of May 2026, Wheel Pros has approximately 515 employees across 5 continents, including North AmericaOceaniaEurope. Key team members include Chief Executive Officer, General Manager: B. H.CEO: R. W.Cfo: T. C.. Explore Wheel Pros's employee directory with LeadIQ.

What industry does Wheel Pros belong to?

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Wheel Pros operates in the Motor Vehicle Manufacturing industry.

What technology does Wheel Pros use?

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Wheel Pros's tech stack includes Module FederationCantoNetSuiteJSSstyled-componentsLodashMoment.jsNginx.

What is Wheel Pros's email format?

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Wheel Pros's email format typically follows the pattern of FirstL@wheelpros.com. Find more Wheel Pros email formats with LeadIQ.

When was Wheel Pros founded?

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Wheel Pros was founded in 1995.

Wheel Pros

Motor Vehicle ManufacturingColorado, United States501-1000 Employees

Wheel Pros operates in the automotive aftermarket, focusing on wheels and related vehicle enhancements. The company maintains a portfolio of lifestyle brands, including Fuel-Off-Road, American Racing, KMC, Rotiform, and Black Rhino, aimed at automotive enthusiasts. Through a growing network of distribution centers in North America, Australia, and Europe, Wheel Pros supplies more than 13,500 retailers and supports a direct-to-consumer channel online.

Founded in 1995 and based in Greenwood Village, Colorado, Wheel Pros is a mid-sized enterprise serving the global enthusiast market. The company has expanded its product footprint through acquisitions, such as the 2022 purchase of TeraFlex, which broadened its range to aftermarket suspensions and related components. The business operates across North America, Australia, and Europe, reflecting its international distribution footprint and ecommerce growth.

Section iconCompany Overview

Headquarters
5347 South Valentia Way Greenwood Village, Colorado 80111 United States
Phone number
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1995
Employees
501-1000

Section iconFunding & Financials

  • $250M$500M

    Wheel Pros's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Wheel Pros's revenue is estimated to be in the range of $250M$500M

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