Insights

Expanding Global Reach Wheel Pros has established an extensive global distribution network spanning North America, Australia, and Europe, serving over 13,500 retailers. This broad reach indicates substantial opportunities for partners seeking to expand their market presence through collaborations or distributing niche automotive products.

Strategic Acquisitions Recent acquisitions such as Borbet GmbH and TeraFlex suggest a growth strategy focused on broadening product offerings in aftermarket wheels, suspensions, and accessories. Engaging with Wheel Pros could open avenues for suppliers and technology providers to integrate their products or services into a growing portfolio.

Ecommerce Expansion With a growing online presence, Wheel Pros is increasingly focusing on ecommerce channels to reach enthusiast consumers directly. This presents opportunities for digital marketing, online merchandising, and logistics partners to enhance sales capabilities and customer experiences.

Innovative Collaborations Partnerships with notable brands like Audi and NASCAR demonstrate a focus on high-profile collaborations that amplify brand visibility. Sales partners in automotive accessories and racing segments can leverage these connections to target premium and enthusiast markets effectively.

Financial Stability and Growth With revenue estimates between 250 million to 500 million dollars and recent expansion efforts, Wheel Pros exhibits solid financial health and growth momentum. This stability offers a promising platform for long-term sales partnerships, product innovations, and joint ventures across the automotive enthusiasts’ niche.

Similar companies to Wheel Pros

Wheel Pros Tech Stack

Wheel Pros uses 8 technology products and services including WordPress, Module Federation, Adobe Dynamic Media Classic, and more. Explore Wheel Pros's tech stack below.

  • WordPress
    Content Management System
  • Module Federation
    Development
  • Adobe Dynamic Media Classic
    Digital Asset Management
  • Cart Functionality
    E-commerce
  • React
    Javascript Frameworks
  • Matter.js
    Javascript Libraries
  • Preact
    Javascript Libraries
  • Nginx
    Web Servers

Media & News

Wheel Pros's Email Address Formats

Wheel Pros uses at least 1 format(s):
Wheel Pros Email FormatsExamplePercentage
FirstL@wheelpros.comJohnD@wheelpros.com
62%
First.Last@wheelpros.comJohn.Doe@wheelpros.com
23%
FLast@wheelpros.comJDoe@wheelpros.com
11%
FirstLa@wheelpros.comJohnDo@wheelpros.com
4%

Frequently Asked Questions

Where is Wheel Pros's headquarters located?

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Wheel Pros's main headquarters is located at 5347 South Valentia Way Greenwood Village, Colorado 80111 United States. The company has employees across 5 continents, including North AmericaOceaniaEurope.

What is Wheel Pros's phone number?

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You can contact Wheel Pros's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Wheel Pros's official website and social media links?

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Wheel Pros's official website is wheelpros.com and has social profiles on LinkedInCrunchbase.

How much revenue does Wheel Pros generate?

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As of February 2026, Wheel Pros's annual revenue is estimated to be $643M.

What is Wheel Pros's NAICS code?

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Wheel Pros's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Wheel Pros have currently?

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As of February 2026, Wheel Pros has approximately 515 employees across 5 continents, including North AmericaOceaniaEurope. Key team members include Chief Executive Officer, General Manager: B. H.CEO: R. W.Cfo: T. C.. Explore Wheel Pros's employee directory with LeadIQ.

What industry does Wheel Pros belong to?

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Wheel Pros operates in the Motor Vehicle Manufacturing industry.

What technology does Wheel Pros use?

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Wheel Pros's tech stack includes WordPressModule FederationAdobe Dynamic Media ClassicCart FunctionalityReactMatter.jsPreactNginx.

What is Wheel Pros's email format?

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Wheel Pros's email format typically follows the pattern of FirstL@wheelpros.com. Find more Wheel Pros email formats with LeadIQ.

When was Wheel Pros founded?

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Wheel Pros was founded in 1995.

Wheel Pros

Motor Vehicle ManufacturingColorado, United States501-1000 Employees

Founded in 1995, Wheel Pros serves the automotive enthusiast industry with a wide selection of vehicle enhancements from its portfolio of lifestyle brands, including Fuel-Off-Road, American Racing, KMC, Rotiform and Black Rhino. 

Utilizing its expanding global network of distribution centers spanning North America, Australia and Europe, Wheel Pros serves over 13,500 retailers and has a growing ecommerce presence to provide enthusiast consumers with access to the products they desire. More information is available at www.wheelpros.com.

Section iconCompany Overview

Headquarters
5347 South Valentia Way Greenwood Village, Colorado 80111 United States
Phone number
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1995
Employees
501-1000

Section iconFunding & Financials

  • $250M$500M

    Wheel Pros's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Wheel Pros's revenue is estimated to be in the range of $250M$500M

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