Insights

Expanding Product Line The company’s launch of high-performance vehicles such as the FP800S Bronze Magneride Mustang and participation in elite racing series like the SCORE Baja 1000 indicate a focus on premium, performance-oriented products, creating opportunities to cross-sell accessories, upgrades, and branded merchandise to passionate automotive enthusiasts.

Partnership Opportunities Partnerships with notable brands like Michelin/BFGoodrich, Brembo, and KPM Fuel Systems suggest a strategic openness to collaborative marketing efforts and joint sales initiatives, opening doors for co-branded campaigns and integrated offerings targeting high-performance driving customers.

Targeted Training Programs The company’s extensive range of specialized driving courses and vehicle experiences tailored to specific vehicle models and owner segments presents potential for customized training packages, branded experiences, and loyalty programs to attract and retain high-value customers.

Event Engagement Active participation in high-profile racing events and off-road competitions demonstrates a strong visibility in motorsports, creating sales prospects through sponsorship opportunities, branded event merchandise, and exclusive access packages for motorsports fans and participants.

Market Positioning With revenues between 25 million and 50 million and a focus on high-performance automotive training, the company is well-positioned to expand its premium offerings into related luxury and sports vehicle markets, appealing to affluent automotive enthusiasts seeking exclusive experiences and upgrades.

Similar companies to Wheelhouse

Wheelhouse Tech Stack

Wheelhouse uses 8 technology products and services including Google Ads Conversion Tracking, MySQL, Retina graphics, and more. Explore Wheelhouse's tech stack below.

  • Google Ads Conversion Tracking
    Analytics
  • MySQL
    Database
  • Retina graphics
    Javascript Graphics
  • jQuery Migrate
    Javascript Libraries
  • reCAPTCHA
    Security
  • Animate.css
    UI Frameworks
  • Adobe Fonts
    Web Fonts
  • The Events Calendar
    Web Platform Extensions

Media & News

Wheelhouse's Email Address Formats

Wheelhouse uses at least 1 format(s):
Wheelhouse Email FormatsExamplePercentage
First.Last@fordperformanceracingschool.comJohn.Doe@fordperformanceracingschool.com
63%
FLast@fordperformanceracingschool.comJDoe@fordperformanceracingschool.com
30%
FirstLast@fordperformanceracingschool.comJohnDoe@fordperformanceracingschool.com
7%

Frequently Asked Questions

Where is Wheelhouse's headquarters located?

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Wheelhouse's main headquarters is located at 515 Morehead Road Concord, North Carolina 28027 United States. The company has employees across 3 continents, including North AmericaEuropeSouth America.

What is Wheelhouse's official website and social media links?

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Wheelhouse's official website is fordperformanceracingschool.com and has social profiles on LinkedIn.

What is Wheelhouse's NAICS code?

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Wheelhouse's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Wheelhouse have currently?

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As of April 2026, Wheelhouse has approximately 77 employees across 3 continents, including North AmericaEuropeSouth America. Key team members include Ceo: B. S.Chief Financial Officer: J. W.Vice President Of Business Development & Special Projects: J. T.. Explore Wheelhouse's employee directory with LeadIQ.

What industry does Wheelhouse belong to?

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Wheelhouse operates in the Motor Vehicle Manufacturing industry.

What technology does Wheelhouse use?

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Wheelhouse's tech stack includes Google Ads Conversion TrackingMySQLRetina graphicsjQuery MigratereCAPTCHAAnimate.cssAdobe FontsThe Events Calendar.

What is Wheelhouse's email format?

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Wheelhouse's email format typically follows the pattern of First.Last@fordperformanceracingschool.com. Find more Wheelhouse email formats with LeadIQ.

When was Wheelhouse founded?

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Wheelhouse was founded in 2006.

Wheelhouse

Motor Vehicle ManufacturingNorth Carolina, United States51-200 Employees

Since opening in 2006, Ford Performance Racing School has provided instruction in high-performance driving to drivers of all levels. In addition to offering traditional driving instruction at retail, the school is home to business and product training programs conducted for Michelin/BFGoodrich, as well as the complimentary programs offered to first owners of new Ford Performance vehicles exclusively. Starting with the Boss Track Attack program in 2012, these programs have expanded to include the ST Octane Academy for Fiesta ST and Focus ST owners, GT500 Track Attack for Mustang Shelby GT500 customers, GT350 Track Attack for Mustang Shelby GT350 customers, RS Adrenaline Academy for owners of Focus RS, Raptor Assault for F-150 Raptor owners, and ST SUV Experience for Edge ST and Explorer ST customers.

The Ford Performance Racing School is comprised of regional headquarters in Concord, North Carolina and Tooele, Utah with satellite venues in each region hosting the ST SUV Experience. Along with Ford and Michelin/BFGoodrich, official partners of Ford Performance Racing School include Brembo, Castrol, RECARO, Coats, Stoner Car Care and Product 41.

Section iconCompany Overview

Headquarters
515 Morehead Road Concord, North Carolina 28027 United States
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
2006
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Wheelhouse's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Wheelhouse's revenue is estimated to be in the range of $25M$50M

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