Strategic Partnerships Leverage Ford Performance Racing School’s established network with OEMs and sponsors (Ford, Michelin/BFGoodrich, Brembo, Castrol, RECARO, Coats, Stoner Car Care, Product 41) to pitch co-branded training programs, cross-marketing, and sponsorship deals across regional venues to expand reach and credibility.

Performance Training Expansion Capitalize on ongoing and upcoming performance vehicle programs (FP800S Mustang, ST lineup, Raptor, Bronco upgrades) by offering advanced driving courses, custom pro-driver clinics, and elite track experiences to owners and dealers seeking experiential fueling of loyalty and higher vehicle adoption.

Racing & Event Enablement Target partnerships with racing and motorsport events (NHRA, SCORE Baja 1000, NASCAR) to provide official driver education, event support, and tech demonstrations, creating touchpoints for racers, teams, and enthusiasts that can translate into fleet and corporate training customers.

Regional Access With regional HQs in North Carolina and Utah and satellite venues, pursue national accounts and dealer groups for regional training programs, volume discounts, and annual safety or performance bootcamps to drive recurring revenue.

Digital & Tech Upsell Enhance value proposition by integrating analytics-enabled coaching, branded digital content, and tech stack showcases (FB Pixel, events calendar, security tools) to offer follow-up performance measurements, subscription-style training ceps, and data-driven upgrades to customers.