Insights

Strategic partnerships Capitalize on established collaborations with Ford Performance, Michelin/BFGoodrich, Brembo, Castrol, RECARO, Coats, Stoner Car Care and Product 41 to upsell fleet training, product trials, and co-branded events for performance enthusiasts and professional teams.

Performance product launches Leverage FP800S Bronze Magneride Mustang and other high-horsepower programs as anchors for premium driving experiences, extended warranties, and accessory bundles to attract affluent driving customers and collectors.

Regional expansion With regional HQs in North Carolina and Utah and satellite venues, target expansion partnerships with regional automotive clubs, race teams, and sponsorships to broaden reach into new markets and corporate training opportunities.

Diverse revenue streams Monetize ongoing training programs, business and product trainings, and exclusive first-owner programs by packaging multi-day experiences, franchise-like licensing of curricula, and corporate team-building offerings.

Community and events Engage attendees of NHRA, SCORE Baja 1000, NASCAR and local track events by offering on-site demonstrations, co-hosted clinics, and sponsorships to generate lead flow from motorsport enthusiasts and potential OEM partners.

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Wheelhouse Tech Stack

Wheelhouse uses 8 technology products and services including Google Ads, Joomla, WordPress, and more. Explore Wheelhouse's tech stack below.

Media & News

Wheelhouse's Email Address Formats

Wheelhouse uses at least 3 email formats:
Wheelhouse Email FormatsExamplePercentage
First.Last@fordperformanceracingschool.comJohn.Doe@fordperformanceracingschool.com
63%
FLast@fordperformanceracingschool.comJDoe@fordperformanceracingschool.com
30%
FirstLast@fordperformanceracingschool.comJohnDoe@fordperformanceracingschool.com
7%

Frequently Asked Questions

What is Wheelhouse's official website and social media links?

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Wheelhouse's official website is fordperformanceracingschool.com and has social profiles on LinkedIn.

How much revenue does Wheelhouse generate?

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As of August 2026, Wheelhouse's annual revenue is estimated to be $25M - $50M.

What is Wheelhouse's NAICS code?

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Wheelhouse's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Wheelhouse have currently?

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As of August 2026, Wheelhouse has approximately 89 employees across 2 continents, including North America and South America. Key team members include Ceo: B. S., Chief Financial Officer: J. W. and Sales Manager: B. B. Explore Wheelhouse's employee directory with LeadIQ.

What industry does Wheelhouse belong to?

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Wheelhouse operates in the Motor Vehicle Manufacturing industry.

What technology does Wheelhouse use?

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Wheelhouse's tech stack includes Google Ads, Joomla, WordPress, OneTrust, WooCommerce, Mailchimp, Microsoft Azure and Animate.css.

What is Wheelhouse's email format?

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Wheelhouse's email format typically follows the pattern of First.Last@fordperformanceracingschool.com. Find more Wheelhouse email formats with LeadIQ.

When was Wheelhouse founded?

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Wheelhouse was founded in 2006.
Wheelhouse logo

Wheelhouse

Motor Vehicle ManufacturingNorth Carolina, United States51-200 Employees

Wheelhouse, operating as Ford Performance Racing School, is a motor vehicle training organization based in Concord, North Carolina, with additional operations in Tooele, Utah. Since opening in 2006, the school has provided high-performance driving instruction for a broad audience, including retail drivers and corporate programs for Michelin/BFGoodrich, as well as complimentary owner programs for new Ford Performance vehicles. The school develops specialized training experiences tied to specific Ford Performance models and owner communities, such as ST and Mustang Shelby variants, Focus RS, F-150 Raptor, and Edge/Explorer ST, through a network of regional and satellite venues. Its ecosystem includes partnerships with automotive brands and components suppliers, and it supports branded racing-related programs and experiences for enthusiasts and customers. The organization aims to translate high-performance automotive technology into practical driving skills and experiential training for its participants.

Section iconCompany Overview

NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
2006
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    Wheelhouse's revenue is estimated to be in the range of $25M - $50M

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