White Runway Email Format
RetailNew South Wales, Australia2-10 Employees
White Runway operates as an online retailer specializing in bridesmaid, formal, and cocktail dresses, based in Sydney, New South Wales. Since its inception around 2011, the company combines online retail practices with dress design to reach its market. It offers a very large catalog—more than 100,000 dress options, across over 30 colorways and sizes 4–24, with customization options. The customer base consists of individuals planning weddings or other events who seek diverse, customizable attire through an online channel. In November 2018, White Runway partnered with BTS Event Management to showcase its bridesmaid styles in a collaborative shoot. The company operates with a small team within the Australian retail sector.