White Runway

RetailNew South Wales, Australia2-10 Employees

The doors open. 

She looks up from her bouquet.


As she walks down the aisle they can't take their eyes away.

Her hair falls around her face. 

The light catches the shine on her peach coloured lips.

And just when they thought no dress could compare... in comes the bride.

Introducing White Runway. 
 Bridesmaid and formal dresses she'll wear time and time again.


White Runway is Australia's premier online destination for Bridesmaid, Formal and Cocktail dresses. A mix of technology, on-line retail best practice and superb dress designs has led to White Runway being continually splashed over morning talk shows, current affairs programs, fashion and bridal magazines and all the major newspapers. Turning every aisle into a runway since 2011, White Runway took out the crown for the prestigious Wedding and Events of Australia's 'Bridesmaid Couture Designer of the Year' in 2013.

A cult favourite among both Australian celebrities and the media fash-pack, White Runway offers over 100,000 dress options in more than 30 colour-ways and in sizes 4-24, with the option of customising your own dress.

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