Whitecoat Email Format
Wellness and Fitness ServicesNew South Wales, Australia11-50 Employees
Whitecoat operates as an online healthcare directory and review platform in Australia, helping consumers locate and assess health providers. Founded in 2013 and based in Sydney, New South Wales, the service has built a national network of providers across more than 30 disciplines, with over 210,000 listed providers and more than two million Australians using the platform. In the wellness and fitness services sector, Whitecoat focuses on provider engagement and support to grow its practitioner network and enable informed healthcare decisions by patients. It maintains partnerships with nib, Bupa, and HBF to broaden access and collaboration within the healthcare ecosystem. In January 2021, Commonwealth Bank of Australia acquired Whitecoat Operating Pty Ltd.