Insights

Strategic Industry Positioning Whitecoat occupies a leading role in Australia's digital healthcare landscape with a comprehensive directory covering over 210,000 providers across multiple specialties, presenting opportunities to expand partnerships with healthcare providers and health networks seeking digital visibility.

Partnership & Acquisition Potential Whitecoat's recent collaborations with major insurers like nib, Bupa, HBF, and its acquisition by Commonwealth Bank highlight its growing influence and open avenues to offer integrated healthcare payment, claims, and directory solutions to banks and insurance companies seeking to enhance customer health engagement.

Telehealth Expansion The company's pilot telehealth initiatives and partnerships with homecare services demonstrate an openness to integrating telemedicine and remote care solutions, creating sales prospects around telehealth technology, home-based care, and on-demand healthcare services.

Technology Stack Utilization Leveraging a modern tech stack including Google Maps, Java, and Amazon ALB, Whitecoat is well-positioned to adopt innovative digital tools, offering opportunities to provide advanced software integrations, analytics, and customized platform enhancements to healthcare providers and technology partners.

Market Growth & User Base With over four million Australian users and continuous network growth, there is significant potential to develop targeted value-added services such as patient engagement platforms, provider marketing solutions, and health data analytics tailored to health insurers, practitioners, and related stakeholders.

Whitecoat Tech Stack

Whitecoat uses 8 technology products and services including Gradle, Contentful, Mailchimp, and more. Explore Whitecoat's tech stack below.

  • Gradle
    Build Automation
  • Contentful
    Content Management System
  • Mailchimp
    Email
  • AngularJS
    Javascript Frameworks
  • Hammer.js
    Javascript Libraries
  • Google Maps
    Maps
  • C#
    Programming Languages
  • Kestrel
    Web Servers

Media & News

Whitecoat's Email Address Formats

Whitecoat uses at least 1 format(s):
Whitecoat Email FormatsExamplePercentage
First@whitecoat.com.auJohn@whitecoat.com.au
45%
Last@whitecoat.com.auDoe@whitecoat.com.au
5%
First@whitecoat.com.auJohn@whitecoat.com.au
45%
Last@whitecoat.com.auDoe@whitecoat.com.au
5%

Frequently Asked Questions

Where is Whitecoat's headquarters located?

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Whitecoat's main headquarters is located at Sydney, NSW 2000 AU. The company has employees across 2 continents, including OceaniaAsia.

What is Whitecoat's official website and social media links?

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Whitecoat's official website is whitecoat.com.au and has social profiles on LinkedIn.

What is Whitecoat's NAICS code?

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Whitecoat's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Whitecoat have currently?

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As of October 2025, Whitecoat has approximately 11 employees across 2 continents, including OceaniaAsia. Key team members include Senior Full Stack Developer: S. M.Consultant: M. D.Adminstration: K. J.. Explore Whitecoat's employee directory with LeadIQ.

What industry does Whitecoat belong to?

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Whitecoat operates in the Wellness and Fitness Services industry.

What technology does Whitecoat use?

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Whitecoat's tech stack includes GradleContentfulMailchimpAngularJSHammer.jsGoogle MapsC#Kestrel.

What is Whitecoat's email format?

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Whitecoat's email format typically follows the pattern of First@whitecoat.com.au. Find more Whitecoat email formats with LeadIQ.

When was Whitecoat founded?

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Whitecoat was founded in 2013.
Whitecoat

Whitecoat

Wellness and Fitness ServicesNew South Wales, Australia11-50 Employees

Whitecoat is Australia's leading online healthcare directory and customer review site. 

Since it was launched in 2013, over two million Australians have already taken advantage of Whitecoat’s services. Our network of health care professionals is growing rapidly every day, with over 210,000 listed Australia-wide, across over 30 different provider types. 

We want Whitecoat to be the largest directory of its kind. We want to promote the best aspects of healthcare and do so with provider engagement and support. We are very confident that Whitecoat will allow many providers to have a voice in their community and allow many Australians to make better and more informed healthcare decisions.

We’re constantly developing and finding new ways to better connect patients with the right healthcare providers and Whitecoat’s joint venture partners - nib, Bupa and HBF - have joined forces to ensure that all Australians have greater control over their health care.

Follow our journey and see how we plan to change the Australian healthcare industry.

Section iconCompany Overview

Headquarters
Sydney, NSW 2000 AU
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $1M

    Whitecoat's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Whitecoat's revenue is estimated to be in the range of $1M

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