Insights

Expanding Healthcare Network Whitecoat has rapidly grown its network to over 210,000 healthcare providers across more than 30 different types, indicating a broad and diverse customer base that offers numerous cross-selling and partnership opportunities with healthcare service providers.

Strong Industry Partnerships Whitecoat collaborates with major health funds such as Bupa, HBF, and CBHS, as well as being backed by prominent insurers like nib, showcasing its credibility and potential as a platform for health insurance companies seeking to enhance their digital healthcare offerings.

Recent Acquisition Advantage Since being acquired by Commonwealth Bank in 2021, Whitecoat is positioned within a large financial institution aiming to integrate healthcare services with digital payments, potentially opening avenues for financial institutions to offer integrated health finance solutions.

Technology-Driven Growth Utilizing a tech stack built on AngularJS, C#, and digital mapping tools like Google Maps, Whitecoat is well-equipped to implement innovative features and upgrades, which can be attractive for B2B partners wanting to expand their digital health services.

Market Potential and Visibility With over four million Australians already using Whitecoat’s services and a goal to become the largest healthcare directory, there are significant opportunities for targeted marketing, data analytics, and value-added services tailored to consumer and provider engagement.

Whitecoat Tech Stack

Whitecoat uses 8 technology products and services including Gradle, Contentful, Mailchimp, and more. Explore Whitecoat's tech stack below.

  • Gradle
    Build Automation
  • Contentful
    Content Management System
  • Mailchimp
    Email
  • AngularJS
    Javascript Frameworks
  • Hammer.js
    Javascript Libraries
  • Google Maps
    Maps
  • C#
    Programming Languages
  • Kestrel
    Web Servers

Media & News

Whitecoat's Email Address Formats

Whitecoat uses at least 1 format(s):
Whitecoat Email FormatsExamplePercentage
First@whitecoat.com.auJohn@whitecoat.com.au
45%
Last@whitecoat.com.auDoe@whitecoat.com.au
5%
First@whitecoat.com.auJohn@whitecoat.com.au
45%
Last@whitecoat.com.auDoe@whitecoat.com.au
5%

Frequently Asked Questions

What is Whitecoat's official website and social media links?

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Whitecoat's official website is whitecoat.com.au and has social profiles on LinkedIn.

What is Whitecoat's NAICS code?

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Whitecoat's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Whitecoat have currently?

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As of December 2025, Whitecoat has approximately 11 employees across 2 continents, including OceaniaAsia. Key team members include Senior Full Stack Developer: S. M.Consultant: M. D.Adminstration: K. J.. Explore Whitecoat's employee directory with LeadIQ.

What industry does Whitecoat belong to?

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Whitecoat operates in the Wellness and Fitness Services industry.

What technology does Whitecoat use?

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Whitecoat's tech stack includes GradleContentfulMailchimpAngularJSHammer.jsGoogle MapsC#Kestrel.

What is Whitecoat's email format?

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Whitecoat's email format typically follows the pattern of First@whitecoat.com.au. Find more Whitecoat email formats with LeadIQ.

When was Whitecoat founded?

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Whitecoat was founded in 2013.

Whitecoat

Wellness and Fitness ServicesNew South Wales, Australia11-50 Employees

Whitecoat is Australia's leading online healthcare directory and customer review site. 

Since it was launched in 2013, over two million Australians have already taken advantage of Whitecoat’s services. Our network of health care professionals is growing rapidly every day, with over 210,000 listed Australia-wide, across over 30 different provider types. 

We want Whitecoat to be the largest directory of its kind. We want to promote the best aspects of healthcare and do so with provider engagement and support. We are very confident that Whitecoat will allow many providers to have a voice in their community and allow many Australians to make better and more informed healthcare decisions.

We’re constantly developing and finding new ways to better connect patients with the right healthcare providers and Whitecoat’s joint venture partners - nib, Bupa and HBF - have joined forces to ensure that all Australians have greater control over their health care.

Follow our journey and see how we plan to change the Australian healthcare industry.

Section iconCompany Overview

NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $1M

    Whitecoat's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Whitecoat's revenue is estimated to be in the range of $1M

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