Marketing & Engagement Whitman-Walker relies on programmatic advertising, social media and SEO tools. This presents an opportunity to offer a unified donor and patient engagement platform with marketing automation, CRM for donors, and cross-site outreach to boost HIV prevention and community health campaigns.

Data & IT Modernization With multiple DC locations and a Tableau-based BI stack, there is a clear opportunity to modernize health IT across sites, unify EHR and patient portals, and implement HIPAA-compliant data analytics and dashboards for population health and operational efficiency.

Lab & Research Expansion Expansion of the biomedical research lab signals demand for lab infrastructure support, data management, and research IT. Potential opportunities include laboratory information management systems, data capture and analytics, equipment procurement, and project/grant management software.

People & HR Recent leadership changes in People and administration indicate a focus on talent and culture. This creates opportunities to provide HRIS, recruitment marketing, employee engagement tools, and diversity and inclusion programs to optimize hiring and retention.

Community Funding Whitman-Walker hosts large donor events like the annual Walk & 5K to End HIV, signaling a strong fundraising base. Sales opportunities include donor CRM, event management platforms, sponsorship analytics, and digital fundraising campaigns.