WhizzCo

Technology, Information and InternetTel Aviv, Israel2-10 Employees

WhizzCo enables, for the first time, fair and transparent competition in the native content recommendation space.

The WhizzCo native ad yield optimization platform enables multiple vendors to compete for a publisher's inventory (with just one integration!), generating at least 30% higher eCPM's - sometimes even 100% -  which in turn, leads to dramatically higher revenue. There are many effective content recommendation vendors out there but our data shows that not one delivers better than all the rest even 40% of the time. Using machine learning, WhizzCo predicts which vendor will produce the highest CPM for a specific impression according to geo, device, website, widget layout, widget location, and more, so the best performing CR is always placed for a particular asset. But you don’t need to take our word for it...you can clearly see the comparative performance of all the vendors on WhizzCo's unified and intuitive dashboard.

By opening the content recommendation market for competition and providing full transparency, we are maximizing publishers’ revenues and bottom line. We are not changing the world, but we’re changing the rules of the native ad game.

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