Targeted Advertising Value With a focus on improving advertising outcomes for both small and large clients, there is a clear opportunity to position Who Did that Media as a boutique yet scalable production partner that can elevate creative assets for radio and TV campaigns across national and local markets.

Cross Channel Expertise Leverage their capabilities in audio and video production along with creative services consulting to offer integrated campaigns that align broadcast, digital, and social assets for advertisers and agencies seeking cohesive messaging.

Affiliates Network The existing network of broadcast affiliates nationwide can be leveraged to upsell additional production services, localization, and rapid turnarounds for regional campaigns targeting various markets.

Revenue Growth Potential With current revenue under 1 million but increasing demand for high-quality production, there is an opportunity to tier services, introduce retainer-based packages, and scale project-based pricing for mid-market to enterprise clients.

Tech and Workflow Utilize their tech stack (WordPress, Google Workspace, Mailchimp, hosting, SEO tools) to offer streamlined project management, performance reporting, and email nurture campaigns to nurture leads in the advertising and media buying space.