Nonprofit scale As a nonprofit investigative outlet with substantial revenue, WhoWhatWhy could be a strong candidate for sustainability-focused sponsorships, grant-backed programs, and ad partnerships that align with mission-driven brands seeking social impact credentials.

Tech stack fit Their use of Google and LinkedIn Ads, Hotjar, collaborative tools (Slack, Trello, Zoom) and talent platforms (iCIMS) indicates openness to marketing technology, analytics services, and HR tech solutions that optimize content distribution, audience insights, and remote collaboration.

Audience growth With a focus on rigorous investigative journalism and partnerships, they present opportunities for content distribution deals, affiliate-like sponsorships, and paid access or subscriptions for premium reports to expand audience reach.

Content partnerships Recent collaborations and climate-focused coverage suggest value in co-branded research, event sponsorships, and media partnerships with think tanks, universities, and climate initiatives to broaden readership and credibility.

Strategic funding Revenue range and mission-driven positioning signal potential for philanthropic collaborations, legacy donor programs, and grant-funded projects that align with transparency, accountability, and investigative journalism.