Expansion in airport market WHSmith North America, through Marshall Retail Group, has been actively expanding its presence in airport locations such as Orlando International Airport and Kansas City International Airport. This signifies a strong growth opportunity for sales by tapping into the large customer base passing through these busy travel hubs.

Unique retail concepts Marshall Retail Group differentiates itself by creating unique retail store concepts that reflect local culture and lifestyle. Leveraging these distinctive offerings can be a valuable sales strategy to attract customers looking for an authentic experience while shopping in airports and resorts across North America.

Partnerships for growth Collaborations with airport companies like Vantage and concession operators provide WHSmith North America with opportunities to introduce its retail concepts to new markets. Building on these partnerships can open doors for increased sales by reaching a wider audience of travelers and visitors.

Key personnel appointments The recent hiring of Dan Parsons as Divisional Vice President of Business Development at Marshall Retail Group indicates a strategic focus on expanding business opportunities. Engaging with key personnel like Dan Parsons can lead to potential sales synergies and partnerships in the industry.

Diversification with F&B concepts The launch of food and beverage concepts like The Café at DCA by Marshall Retail Group shows a move towards diversifying offerings. Incorporating new elements like F&B can attract customers seeking food options, presenting a supplementary avenue for sales and revenue generation.