Airport retail expansion WHSmith North America operates a large airport-focused footprint with over 320 specialty stores across North America, representing a significant opportunity to expand partnerships with travel-related brands, duty-free operators, and local culture-driven concepts at key airport locations.

InMotion tech leadership InMotion Entertainment Group is the largest airport-based electronics retailer with deep traveler tech needs, opening doors for supplier partnerships in headphones, mobile power, Bluetooth speakers and travel gadgets through co-located stores and experiential displays.

Retail partnerships Recent and ongoing collaborations with Toys R Us, Storck, Laybuy, and Deliveroo indicate a willingness to test and scale shop-in-shop concepts, BNPL financing, and fast-delivery pilots, suggesting sales potential for sponsored SKUs, service integrations, and new payment/fulfillment pilots.

Global reach, local focus The MRG and InMotion portfolio emphasizes local culture and lifestyle within stores, presenting opportunities to tailor product assortments, exclusive product launches, and co-branding with regional vendors to boost footfall and conversion in airports and resorts.

Digital adoption Adoption of Just Walk Out and other tech-backed checkout solutions signals openness to scalable digital experiences; this creates opportunities to implement end-to-end frictionless shopping partnerships, data-driven merchandising, and omnichannel pilots across North American locations.