Partnership expansion WHSmith North America is actively expanding through partnerships with major brands and retailers, such as Toys R Us, Laybuy, Storck Travel Retail, and Deliveroo. This presents sales opportunities to propose co-branded experiences, cross-promotions, and integrated logistics or loyalty programs within airport and resort locations.

Airport and travel tech InMotion, the largest airport-based electronics retailer, and WHSmith's tech-forward initiatives (Just Walk Out at LaGuardia) indicate strong customer demand for technology products and seamless checkout. Sales strategies can focus on premium electronics assortments, travel accessories, and omnichannel pickup or delivery offerings tailored to travelers.

Local culture focus MRG’s store concepts emphasize local culture and community. This creates opportunities for brand partners to collaborate on localized merchandise, exclusive city-themed products, and experiential pop-ups that attract travelers seeking authentic regional items.

High footfall opportunities With c.320 specialty stores across airports and resorts in North America and a large employee base, WHSmith North America provides frequent touchpoints for promotions, pre-booked services, and impulse buys. Sales efforts can target airport concessions, duty-free style promotions, and in-store events during peak travel periods.

Financial scale and scope Reported revenue range of $500M-$1B and a sizable store footprint indicate significant purchasing power and cross-sell potential across travel channels. Propose scalable product initiatives, supplier collaborations, and data-driven marketing programs to drive margin and share-of-wallet in high-traffic locations.