Market expansion Leverage Wickbold’s widespread Brazilian presence and multi-region portfolio (Sul, Sudeste, Centro-Oeste) to position new distribution partnerships, co-branding opportunities, and private-label programs with regional retailers and foodservice chains seeking differentiated pães especiais and grãos products.

Acquisition leverage With the Bimbo group acquiring Wickbold, identify integration synergies, potential channel expansion, and cross-sell of Seven Boys and Wickbold product lines to existing Bimbo customers, while targeting opportunities in bakery and snack segments to accelerate growth.

Healthy shift Capitalize on the brand’s mission of nourishing balanced, flavorful living by offering premium, health-focused bread lines, seizing demand from consumer trends toward wellness and functional bakery products in grocery and foodservice channels.

Digital reach Utilize the current tech stack and online presence to run targeted B2B campaigns, improve lead generation with LinkedIn Recruiter-style outreach for partnerships, and deploy performance-driven ads (PWA, tracking) to attract distributors, retailers, and institutional buyers.

Portfolio synergies Explore cross-sell opportunities across Wickbold and Seven Boys portfolios, includingBisnaguinhas, pães especiais, sanduíches, saborizados, sequilhos, bolos and panettones, to foodservice, cafeterias, and small/medium retailers seeking diverse bakery solutions.