Wicked Good Cupcakes Email Format
Food and Beverage ServicesMassachusetts, United States11-50 Employees
Wicked Good Cupcakes, based in Hanover, Massachusetts, operates in the food and beverage services sector, selling cupcakes through its stores and online. What began as a mother-daughter hobby in 2010 evolved into a shop in Cohasset by 2011, and the business developed a jar-based packaging concept to enable nationwide shipping while maintaining freshness. The jars keep layers of cake, frosting, and filling fresh for up to 10 days without refrigeration, and the company emphasizes making everything from scratch with no mixes. The company gained national attention after a 2013 appearance on Shark Tank, where it secured a deal that contributed to its online growth. In 2021, Wicked Good Cupcakes was acquired by Hickory Farms, reflecting a change in ownership while continuing to offer handmade, gourmet desserts.