Wicked Reports
Software DevelopmentMassachusetts, United States11-50 Employees
Most marketing attribution tools tell you which clicks converted. Wicked Reports tells you where your new customers actually came from. Built for ecommerce and subscription brands that are serious about scaling, Wicked Reports connects your ad spend to real new customer acquisition — across Meta, Google, email, and every channel in between. No more optimizing campaigns toward existing customers. No more trusting platforms that grade their own homework. What we solve: Inflated ROAS caused by retargeting existing customers Wasted ad spend on audiences that will never convert to new buyers Blind spots in multi-touch attribution across channels The gap between platform-reported results and actual revenue What you get: True new customer acquisition costs (nCAC) Accurate multi-channel attribution tied to lifetime value Customer journey visibility from first click to repeat purchase Data you can trust to make scaling decisions Wicked Reports was founded in 2015 by Scott Desgrosseilliers, who spent years building data infrastructure at Motorola before turning his attention to the attribution problem that was costing ecommerce brands millions in misdirected ad spend. Trusted by ecommerce and subscription brands worldwide. 📊 See real customer results: wickedreports.com/case-studies
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