Hyper Local Marketing As an independent, long standing broker in downtown Shelby, Wickstra Realty can strengthen its market position by investing in hyper local marketing, localized SEO, neighborhood data, and targeted digital advertising to attract buyers and sellers in Oceana County.

Tech Optimization Leverage the current Google based tech stack by introducing a modern CRM, marketing automation, and MLS integration to streamline lead capture and nurture for the small team.

Partnership Network Develop a formal network with local lenders, title companies, and home service providers to generate referral streams and bundled services that differentiate Wickstra Realty in the regional market.

Brand and Website Refresh branding and a conversion focused website to boost credibility and lead conversion, featuring clear agent bios, local content, and optimized landing pages for Shelby buyers and sellers.

Social and Content Expand digital advertising and content marketing on Facebook and other channels, using listing videos, testimonials, and local demographics to drive inbound inquiries.