Premium, natural pet Target premium pet food buyers seeking natural, nutrient-dense options with US-made production and no China-sourcing. Emphasize Wild Calling’s commitment to real ingredients and avoidance of fillers to appeal to health-conscious retailers and distributors.

Family-owned advantage Leverage the family-owned narrative and USA-made ethos to differentiate in communities that value domestic manufacturing, transparency, and a smaller, purpose-driven brand story for store decks and co-op promotions.

Artful branding Capitalize on distinctive packaging and ingredient-focused visuals to create standout shelf presence and impulse buys. Promote the storytelling behind ingredients to drive shopper engagement and social media buzz.

Growth potential With revenue in the low to mid multi-millions and a lean team, pursue partnerships with mid-size retailers, regional grocers, and specialty pet stores across growth markets where premium brands compete for share of wallet.

Digital readiness Utilize existing tech stack including Shopify and analytics to scale direct-to-consumer channels, optimize e-gift and subscription opportunities, and run data-driven outreach to independent retailers and veterinary networks.