Campus bookstore opportunity Leverage Wildcat Shop’s role as the official campus bookstore at Central Washington University to position expanded textbook partnerships, course-material bundles, and exclusive campus-wide promotions that align with CWU academic calendars and student needs.

Apparel and gear expansion Tap into the existing women's and men's apparel, club gear, and gifts categories to propose limited-edition CWU-branded products, licensed merchandise, and seasonal apparel drops aimed at students, alumni, and campus events.

Online/omnichannel growth Expand digital sales by enhancing the online storefront with targeted bundles, digital gift cards, and school-year promotions, while leveraging Cloudflare CDN and analytics to optimize performance and conversion for students and the broader CWU community.

Branding and promotions Offer marketing partnerships and co-branded campaigns for diplomas, grads gifts, pens and school supplies, leveraging Wildcat Shop’s campus identity to create high-margin promotional items for graduation events and student organizations.

Scale-friendly partnerships With a mid-size team and substantial revenue range, pursue vendor integrations and bulk-order programs for clubs, departments, and athletics, enabling recurring revenue through annual book buys, club gear replenishment, and campus alumni programs.