Local remodeling leader With over 1000 completed projects in Washtenaw County since 1999 and a team with more than 100 years of combined experience, there is a strong case for cross-selling local remodeling services, referrals, and neighborhood-specific promotions to homeowners in the Ann Arbor area.

Full-service remodeling Offer end-to-end interior and exterior remodeling services, including roof repair and window replacement, positioning Wilderness Construction as a single source for home improvement needs to increase average deal size and reduce project fragmentation.

Consultative sales model Leverage their described process—on-site meeting, budget, written proposal, plans review, material selection, and dedicated project manager—to train sales teams on a consultative approach that emphasizes value, clear timelines, and predictable budgeting to close projects faster.

Local market credibility Highlight long-standing local presence and extensive project history to build trust with homeowners and property managers in Washtenaw County, while using client success stories to drive referrals and strategic partnerships with local real estate and property management firms.

Budget-conscious offerings Given the mid-market revenue range and detailed budgeting process, create staged or bundled packages (basic to premium) and financing options to appeal to homeowners with varying budgets, increasing conversion rates for consultations into signed projects.