Small practice scale Target Wilkins Chiropractic as a small to mid-sized medical practice with potential upsell opportunities for practice management, patient scheduling optimization, and revenue cycle solutions given 11-50 employees and revenue in the lower mid-market range.

Tech stack leverage Leverage their current tech footprint (Cloudflare Bot Management, HTTP/3, Google Maps, Font Awesome, OpenGSE) to propose enhanced website performance, security, and patient experience tools, plus integrations with EHR/CRM systems to improve patient acquisition and retention.

Digital presence Strengthen digital marketing and lead generation services aligned with their online footprint (website, maps presence, and analytics) to increase new patient bookings and online appointment conversions.

Competitive positioning Position offerings relative to larger chiropractic networks in the region by highlighting scalable IT, marketing automation, and patient engagement solutions tailored for smaller practices competing with mid-market players.

Growth potential With revenue in the 1M-10M range and regional market dynamics, present bundled solutions for practice optimization, financial analytics, and telehealth/remote engagement to support sustainable growth and profitability.