Willful Email Format
Software DevelopmentOntario, Canada11-50 Employees
Willful operates an online estate planning platform within Canada's software development landscape, enabling individuals to create legally valid wills and powers of attorney through a guided digital process. The service emphasizes affordability and convenience, with documents generated in roughly 20 minutes and updates provided as life circumstances change. Documents are developed with Canadian estate lawyers and tailored to the requirements of each province, while the platform facilitates collaborations with financial institutions and advisors to broaden access. Founded in Toronto in 2017, Willful is based in Toronto, Ontario, serving Canadians across the country. In 2025, it launched Willful for Professionals, a platform designed for financial advisors.