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Gathering insights about Willful

Willful Tech Stack

Willful uses 8 technology products and services including Podsights, Contentful, jQuery, and more. Explore Willful's tech stack below.

  • Podsights
    Advertising
  • Contentful
    Content Management System
  • jQuery
    Javascript Libraries
  • Typeform
    Online Form Builders
  • Ruby
    Programming Languages
  • Google Tag Manager
    Tag Management
  • Google Analytics
    Web Analytics
  • Facebook
    Widgets

Media & News

Willful's Email Address Formats

Willful uses at least 1 format(s):
Willful Email FormatsExamplePercentage
First@willful.coJohn@willful.co
48%
FirstLast@willful.coJohnDoe@willful.co
2%
FirstL@willful.coJohnD@willful.co
2%
First@willful.coJohn@willful.co
48%

Frequently Asked Questions

What is Willful's official website and social media links?

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Willful's official website is willful.co and has social profiles on LinkedInCrunchbase.

What is Willful's NAICS code?

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Willful's NAICS code is 5112 - Software Publishers.

How many employees does Willful have currently?

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As of December 2025, Willful has approximately 28 employees across 2 continents, including North AmericaAsia. Key team members include Chief Product And Technology Officer: C. L.Chief Revenue Officer (cro): S. H.Chief Operating Officer: J. W.. Explore Willful's employee directory with LeadIQ.

What industry does Willful belong to?

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Willful operates in the Software Development industry.

What technology does Willful use?

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Willful's tech stack includes PodsightsContentfuljQueryTypeformRubyGoogle Tag ManagerGoogle AnalyticsFacebook.

What is Willful's email format?

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Willful's email format typically follows the pattern of First@willful.co. Find more Willful email formats with LeadIQ.

When was Willful founded?

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Willful was founded in 2017.

Willful

Software DevelopmentOntario, Canada11-50 Employees

Willful was founded as an alternative to traditional estate planning, and it allows Canadians to make end-of-life arrangements quickly and easily. Customers are guided through entering basic information including their name and date of birth, as well as the names of their beneficiaries. 

When the customer is finished filling out details about property, gifts, and beneficiaries, Willful generates a document (or documents depending on the package selected) and provides instructions for how to make it legally binding by having it signed in the presence of two witnesses. 

Willful offers three packages, starting at $99 CAD for an individual will, $189 CAD for a will and power of attorney documents (Premium Coverage plan) and $329 CAD for a Premium Coverage for Families plan. Willful also allows for unlimited edits to each document, saving users even more time and money in the future.

56% of Canadian adults don't have a will. Do you?

Section iconCompany Overview

Website
willful.co
NAICS Code
5112 - Software Publishers
Founded
2017
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Willful's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Willful's revenue is estimated to be in the range of $1M$10M

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