Expansion Plans Willow is pursuing a second shelter and facility upgrades through the Growing Forward capital campaign, signaling a need for capital budgeting, project management, and donor financing. This creates opportunities to offer fundraising strategy, donor management software, construction/architectural services, and post-construction facilities management solutions.

Digital Modernization Current tech stack includes Wix, MySQL, Google Analytics Enhanced eCommerce, and HR software, indicating room to upgrade to an integrated nonprofit technology suite. Opportunities include donor CRM integration, website redesign for accessibility and conversions, secure hosting, and analytics-driven fundraising optimization, plus modern caching and security improvements (HTTP/3, HSTS).

Partnership Enablement Active collaboration with Family Justice Center Alliance and Lawrence-area partners points to a need for interoperable case management, partner portals, and secure data sharing. There is also potential for joint grant reporting, regulatory compliance services, and scalable workflows to coordinate services across agencies.

HR Efficiency With 11-50 employees and use of iCIMS, Willow could benefit from a fuller HRIS, payroll, benefits administration, training, and volunteer management to streamline recruitment, onboarding, and staff development while maintaining compliance.

Fundraising Enablement Existing fundraising efforts, including the Growing Forward initiative and annual reports, suggest demand for fundraising automation, grant management, donor analytics, and impact reporting dashboards to improve donor engagement and retention.