Willow Innovations, Inc. Employee Directory
Wellness and Fitness ServicesCalifornia, United States51-200 Employees
Willow Innovations, Inc., headquartered in Mountain View, California, operates in the wellness and fitness services sector with a focus on maternal health products. The company developed a breast pump worn in the bra that connects to an app to offer a hands-free, discreet pumping experience and reduce the bulk of traditional devices. In 2017, Willow introduced this in-bra wearable pump, establishing a new category in pumping technology for breastfeeding mothers seeking more control. Its product lineup has expanded to include storage cases, cleaners, lactation massagers, and related accessories. In March 2026, Willow launched Wave, the first wearable manual breast pump, and was named to Fast Company's World's Most Innovative Companies list for 2026, while also being recognized as a top innovator in Wellness and Personal Care.