Insights

Diversified Product Range Willowton Group offers a wide range of products including edible oils, margarines, soaps, candles, chocolates, and fats, enhancing sales potential through cross-selling opportunities and catering to various market segments.

Strategic Expansion Recent expansion into Mutare, Zimbabwe, demonstrates Willowton Group's proactive approach to entering new markets, presenting a promising avenue for increased sales and market share in the region.

Industry Partnerships Collaborating with Sidel Group for in-house production of PET containers indicates Willowton's commitment to innovation, creating unique packaging solutions that can attract new customers and bolster sales figures.

Community Engagement Initiatives The launch of a R100 million fund to support SMEs amid economic challenges showcases Willowton Group's social responsibility, fostering goodwill and potentially attracting business from grateful beneficiaries.

Market Differentiation By focusing on differentiated packaging for its Sunfoil brand, Willowton is positioning itself distinctively in the edible oil market, potentially attracting discerning consumers and opening doors to premium sales opportunities.

Willowton Group Tech Stack

Willowton Group uses 8 technology products and services including Google Analytics, Font Awesome, Modernizr, and more. Explore Willowton Group's tech stack below.

  • Google Analytics
    Analytics
  • Font Awesome
    Font Scripts
  • Modernizr
    Javascript Libraries
  • Google Maps
    Maps
  • PWA
    Miscellaneous
  • TypeScript
    Programming Languages
  • Google Tag Manager
    Tag Management
  • Apache HTTP Server
    Web Servers

Media & News

Willowton Group's Email Address Formats

Willowton Group uses at least 1 format(s):
Willowton Group Email FormatsExamplePercentage
FirstL@willowtongroup.comJohnD@willowtongroup.com
38%
First@willowtongroup.comJohn@willowtongroup.com
12%
FirstL@willowtongroup.comJohnD@willowtongroup.com
38%
First@willowtongroup.comJohn@willowtongroup.com
12%

Frequently Asked Questions

Where is Willowton Group's headquarters located?

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Willowton Group's main headquarters is located at 266 Ohrtmann Road Pietermaritzburg, Kwa-Zulu Natal 3201 ZA. The company has employees across 2 continents, including AfricaOceania.

What is Willowton Group's official website and social media links?

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Willowton Group's official website is willowtongroup.com and has social profiles on LinkedIn.

What is Willowton Group's NAICS code?

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Willowton Group's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Willowton Group have currently?

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As of March 2024, Willowton Group has approximately 1K employees across 2 continents, including AfricaOceania. Key team members include Chief Administrative Officer: A. W.Manager: M. B.Product Manager: N. R.. Explore Willowton Group's employee directory with LeadIQ.

What industry does Willowton Group belong to?

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Willowton Group operates in the Food and Beverage Services industry.

What technology does Willowton Group use?

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Willowton Group's tech stack includes Google AnalyticsFont AwesomeModernizrGoogle MapsPWATypeScriptGoogle Tag ManagerApache HTTP Server.

What is Willowton Group's email format?

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Willowton Group's email format typically follows the pattern of . Find more Willowton Group email formats with LeadIQ.

When was Willowton Group founded?

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Willowton Group was founded in 1970.
Willowton Group

Willowton Group

Food and Beverage ServicesKwa-Zulu Natal, South Africa1001-5000 Employees

Willowton Group has grown to become South Africa’s largest sunflower seed crusher as well as one of the leading competitors in the South African FMCG market. Its’ wide range of products encompasses edible oils, margarines and spreads, beauty, toilet and laundry soaps, candles, chocolate, baking and industrial fats. Well-known brands include: Sunfoil, Sunshine D, D’lite, Crown, Nuvolite and Allsome rice.

Key to the group’s success are the sound foundations of service excellence, continued investment in technology and human resources and the hands-on involvement of the directors in the day-to-day running of the business.

High quality standards are maintained and under-pinned by an advanced central technical centre. At the same time the company is continuously striving towards enhancing quality and keeping abreast of technological developments globally.

Willowton Group products can be found in leading chain stores, supermarkets, wholesalers, retailers, independents and food manufacturers nationwide, as well as in Sub-Saharan Africa.

By combining flexibility and vision with a sound business approach, the company is set to strengthen its position in the FMCG market even further, now and into the future.

Section iconCompany Overview

Headquarters
266 Ohrtmann Road Pietermaritzburg, Kwa-Zulu Natal 3201 ZA
NAICS Code
722 - Food Services and Drinking Places
Founded
1970
Employees
1001-5000

Section iconFunding & Financials

Section iconFunding & Financials

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