Insights

Market Leadership Willowton Group’s position as South Africa’s largest sunflower seed crusher and a leading FMCG player presents significant opportunities to expand sales within the extensive distribution network spanning retail, wholesale, and food manufacturing sectors in South Africa and Sub-Saharan Africa.

Product Innovation The company's efforts in developing in-house PET container production and differentiating its Sunfoil brand create avenues to introduce innovative packaging solutions and premium product offerings that can appeal to higher-end retail and foodservice clients.

Sustainability Initiatives Willowton’s recent partnership with the Competition Commission and its community-focused investments highlight a commitment to sustainable business practices, opening possibilities to align with eco-conscious consumers and suppliers seeking environmentally responsible partners.

Regional Expansion The establishment of a US$20 million manufacturing facility in Zimbabwe demonstrates the company’s growth strategy in regional markets, offering opportunities to tailor products and marketing efforts for neighboring markets with increasing demand for edible oils and FMCG products.

Technological Edge Investment in global technological updates and an advanced central technical centre positions Willowton to leverage high-quality manufacturing and product differentiation, enabling sales development with clients seeking innovative and quality-compliant FMCG solutions.

Willowton Group Tech Stack

Willowton Group uses 8 technology products and services including WordPress, Twemoji, jQuery Migrate, and more. Explore Willowton Group's tech stack below.

  • WordPress
    Content Management System
  • Twemoji
    Font Scripts
  • jQuery Migrate
    Javascript Libraries
  • PWA
    Miscellaneous
  • Slider Revolution
    Miscellaneous
  • Yoast SEO
    Search Engines
  • Google Tag Manager
    Tag Management
  • Apache HTTP Server
    Web Servers

Media & News

Willowton Group's Email Address Formats

Willowton Group uses at least 1 format(s):
Willowton Group Email FormatsExamplePercentage
FirstL@willowtongroup.comJohnD@willowtongroup.com
38%
First@willowtongroup.comJohn@willowtongroup.com
12%
FirstL@willowtongroup.comJohnD@willowtongroup.com
38%
First@willowtongroup.comJohn@willowtongroup.com
12%

Frequently Asked Questions

Where is Willowton Group's headquarters located?

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Willowton Group's main headquarters is located at 266 Ohrtmann Road, Pietermaritzburg, Kwa-Zulu Natal 3201, ZA. The company has employees across 2 continents, including AfricaAsia.

What is Willowton Group's official website and social media links?

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Willowton Group's official website is willowtongroup.com and has social profiles on LinkedIn.

What is Willowton Group's NAICS code?

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Willowton Group's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Willowton Group have currently?

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As of October 2025, Willowton Group has approximately 1K employees across 2 continents, including AfricaAsia. Key team members include Profit Center Head: G. B.Brand Manager: N. O.Operations Manager: D. S.. Explore Willowton Group's employee directory with LeadIQ.

What industry does Willowton Group belong to?

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Willowton Group operates in the Food and Beverage Services industry.

What technology does Willowton Group use?

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Willowton Group's tech stack includes WordPressTwemojijQuery MigratePWASlider RevolutionYoast SEOGoogle Tag ManagerApache HTTP Server.

What is Willowton Group's email format?

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Willowton Group's email format typically follows the pattern of FirstL@willowtongroup.com. Find more Willowton Group email formats with LeadIQ.

When was Willowton Group founded?

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Willowton Group was founded in 1970.
Willowton Group

Willowton Group

Food and Beverage ServicesSouth Africa1001-5000 Employees

Willowton Group has grown to become South Africa’s largest sunflower seed crusher as well as one of the leading competitors in the South African FMCG market. Its’ wide range of products encompasses edible oils, margarines and spreads, beauty, toilet and laundry soaps, candles, chocolate, baking and industrial fats. Well-known brands include: Sunfoil, Sunshine D, D’lite, Crown, Nuvolite and Allsome rice.

Key to the group’s success are the sound foundations of service excellence, continued investment in technology and human resources and the hands-on involvement of the directors in the day-to-day running of the business.

High quality standards are maintained and under-pinned by an advanced central technical centre. At the same time the company is continuously striving towards enhancing quality and keeping abreast of technological developments globally.

Willowton Group products can be found in leading chain stores, supermarkets, wholesalers, retailers, independents and food manufacturers nationwide, as well as in Sub-Saharan Africa.

By combining flexibility and vision with a sound business approach, the company is set to strengthen its position in the FMCG market even further, now and into the future.

Section iconCompany Overview

Headquarters
266 Ohrtmann Road, Pietermaritzburg, Kwa-Zulu Natal 3201, ZA
NAICS Code
722 - Food Services and Drinking Places
Founded
1970
Employees
1001-5000

Section iconFunding & Financials

  • $10M$25M

    Willowton Group's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Willowton Group's revenue is estimated to be in the range of $10M$25M

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