Insights

Sustainability Commitment Wilson and Frenchy emphasizes eco-friendly manufacturing by using Fairtrade certified materials and organic fabrics, appealing to environmentally conscious consumers and retail partners focused on sustainability.

Target Market Expansion The recent launch of a northern hemisphere collection indicates a strategic move into new geographic markets, presenting opportunities for wholesale distribution and retail collaborations internationally.

Brand Differentiation With whimsical natural-themed prints and gender-neutral color palettes, Wilson and Frenchy positions itself uniquely in the baby and kids apparel market, attracting retailers seeking distinctive, social media-friendly products.

Digital Engagement The use of integrated technology and marketing tools such as Omnisend and Rise.ai shows an active online presence and data-driven approach that can be leveraged to identify new customer segments and improve sales conversions.

Strategic Alliances Partnerships with organizations like the National Breast Cancer Foundation and collaborations with well-known brands like Bugaboo enhance brand visibility and open avenues for co-branded product opportunities and sponsorship deals.

Wilson and Frenchy Tech Stack

Wilson and Frenchy uses 8 technology products and services including TikTok Pixel, Gravatar, Google Hosted Libraries, and more. Explore Wilson and Frenchy's tech stack below.

  • TikTok Pixel
    Analytics
  • Gravatar
    Audio, Video, Graphics
  • Google Hosted Libraries
    Content Delivery Network
  • JSON-LD
    Javascript Frameworks
  • Australia Post
    Logistics
  • American Express
    Payment Processing
  • Google Analytics
    Web Analytics
  • Omnisend Email Marketing & SMS
    Web Platform Extensions

Wilson and Frenchy's Email Address Formats

Wilson and Frenchy uses at least 1 format(s):
Wilson and Frenchy Email FormatsExamplePercentage
First@wilsonandfrenchy.com.auJohn@wilsonandfrenchy.com.au
100%

Frequently Asked Questions

Where is Wilson and Frenchy's headquarters located?

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Wilson and Frenchy's main headquarters is located at 5-7 Diana Drive Apartment 3 Melbourne, Victoria 3130 Australia. The company has employees across 2 continents, including OceaniaEurope.

What is Wilson and Frenchy's official website and social media links?

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Wilson and Frenchy's official website is wilsonandfrenchy.com.au and has social profiles on LinkedIn.

What is Wilson and Frenchy's NAICS code?

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Wilson and Frenchy's NAICS code is 42 - Wholesale Trade.

How many employees does Wilson and Frenchy have currently?

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As of May 2026, Wilson and Frenchy has approximately 9 employees across 2 continents, including OceaniaEurope. Key team members include Company Owner: L. Z.General Manager: E. W.Freelance Surfacepattern Designer: C. N.. Explore Wilson and Frenchy's employee directory with LeadIQ.

What industry does Wilson and Frenchy belong to?

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Wilson and Frenchy operates in the Wholesale industry.

What technology does Wilson and Frenchy use?

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Wilson and Frenchy's tech stack includes TikTok PixelGravatarGoogle Hosted LibrariesJSON-LDAustralia PostAmerican ExpressGoogle AnalyticsOmnisend Email Marketing & SMS.

What is Wilson and Frenchy's email format?

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Wilson and Frenchy's email format typically follows the pattern of First@wilsonandfrenchy.com.au. Find more Wilson and Frenchy email formats with LeadIQ.

When was Wilson and Frenchy founded?

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Wilson and Frenchy was founded in 2011.

Wilson and Frenchy

WholesaleVictoria, Australia2-10 Employees

Our range features deliciously warm bamboo wool knit jackets and beanies, along with long sleeve zip, grow and body suits, leggings, long sleeve tops and bibs, babies will be kept toasty and stylish from top to toe!

“Our prints have always taken their cues from the beauty of the natural world, from the intricate pattern of a feather to the woodland world of owls and foxes. It’s whimsical and understated, designed to take your baby from their hospital ride home, to play dates and sleep time with a range of pieces that are versatile and social media worthy!”

Adored by mums, bloggers, stylists and celebs around the country for their signature illustrations that capture the essence of childhood wonderment, the Wilson and Frenchy palette is a refined blend of gender-neutral oatmeal and smoky greys, complemented by cashmere blues and marshmallow pinks. All cut n sew pieces are made certified Fairtrade, with materials that are not only soft but durable.

Babywear from newborn - 1,  Kids organic sleepwear sets 2 -7

Section iconCompany Overview

Headquarters
5-7 Diana Drive Apartment 3 Melbourne, Victoria 3130 Australia
NAICS Code
42 - Wholesale Trade
Founded
2011
Employees
2-10

Section iconFunding & Financials

  • $1M

    Wilson and Frenchy's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Wilson and Frenchy's revenue is estimated to be in the range of $1M

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